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Major Markets
United States
North Carolina
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Central Carolina Community College
Robeson Community College
Top Marketing Channels
Central Carolina Community College
- Social Media Marketing
- Examples: Facebook posts, Instagram stories, YouTube video ads
- Campaigns: Fall Enrollment Drive, Workforce Development Spotlight, Alumni Success Stories
- Content Marketing
- Examples: Blog posts on career paths, Student success testimonials, Program brochures/guides
- Campaigns: Pathways to Success Series, Discover Your Future, Community Impact Stories
- Email Marketing
- Examples: Prospective student newsletters, Event invitations, Financial aid reminders
- Campaigns: Welcome Series for New Applicants, Open House Registration, Scholarship Deadline Alert
Top Sales Channels
- Admissions Office
- In-person consultations, Phone inquiries, Online application portal
- New Student Orientation, Application Workshops, Express Enrollment Days
- Community Outreach & Events
- High school visits, Career fairs, Open house events
- College & Career Readiness Fairs, Campus Visit Days, Dual Enrollment Information Sessions
- Online Enrollment Portal
- Online application, Program search, Financial aid application links
- Apply Now Campaign, Seamless Transfer Pathway, Get Started Today
Fayetteville Technical Community College SWOT Analysis
Strengths
Diverse program offerings
Strong community ties
Experienced faculty.
Weaknesses
Potential limited brand recognition outside immediate service area
Resource constraints compared to larger universities
May face challenges adapting to rapid technological changes.
Opportunities
Expand online program offerings
Develop more corporate partnerships for workforce training
Target specific underserved populations with tailored programs.
Threats
Competition from other regional colleges/universities
Declining high school enrollment rates
Changes in state funding for community colleges.
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