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Fathom Realty Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 31

Gender: Male

Occupation: Financial Analyst

Education: Bachelor's Degree, Finance

Age: 26

Gender: Female

Occupation: Registered Nurse

Education: Bachelor's Degree, Nursing

Amelia Chen

Amelia Chen

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: YouTubeLinkedInInstagram

Goals

  • Secure a comfortable and modern first home within a vibrant community that offers good amenities and a reasonable commute to work
  • Build equity and financial stability through real estate investment as a foundation for future financial growth
  • Find a home in a safe neighborhood with good schools, even if she doesn't have children yet, for future planning and resale value.

Pain Points

  • Overwhelming amount of information and difficulty in sifting through irrelevant listings to find suitable properties
  • Anxiety about the competitive housing market, bidding wars, and the fear of overpaying for a property
  • Lack of transparency in the home buying process, making it difficult to understand all the steps and hidden costs involved.

Fathom Realty Geographic Distribution

Primarily US-focused, Fathom Realty has minimal international presence, suggesting a strong domestic market strategy.

Top Countries

United States flag

United States

99.8%
Canada flag

Canada

0.1%
Mexico flag

Mexico

0.05%
United Kingdom flag

United Kingdom

0.03%
Australia flag

Australia

0.02%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are mainly 2-4 person households with medium to high income levels, indicating stable buyers.

Employment Status

Income Distribution

Education Level

Fathom Realty Behavior Analysis

Behavior Profile

Online Search
Neighborhood Exploration
Agent Interaction
Digital Savvy
Information Gathering
Social Media Usage
Property Viewings
Decision Making
Community Engagement
Mobile Usage
DIY Home Improvement
Home Decor Interest
Relocation Planning
Smart Home Features
Research Orientation
First-Time Buyer
Downsizing
Luxury Property
Investment Seeking
Market Monitoring

Device Breakdown

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