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Fathom Realty Target Audience

Fathom Realty targets individuals and families looking to buy, sell, or rent residential properties. They cater to those seeking a technology-driven real estate experience, evident through their website features and online resources. Their target audience likely values transparency, personalized service, and a streamlined transaction process.

User Segments

Fathom Realty Geographic Distribution

Fathom Realty's primary market is the United States, capturing a significant 90% of its user base. Canada and the United Kingdom follow with 3% and 2% respectively.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Fathom Realty attracts a considerable proportion of middle-income households, with a notable presence of households with 2-4 members, indicating families and couples.

Employment Status

Income Distribution

Education Level

Fathom Realty Behavior Analysis

Behavior Profile

Device Breakdown

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