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Fathom Realty is a national real estate brokerage firm that offers a full range of services, including buying, selling, and renting residential properties. They differentiate themselves through their technology-driven approach, providing clients with online tools and resources. Fathom Realty also emphasizes a 'servant-based culture,' highlighting their commitment to excellent customer service.
Company : Fathom Realty
Industry : Real EstateBrokeragePropTech
Fathom Realty Key Value propositions
Fathom Realty Latest news
Fathom Realty: Homes for Sale, Search Neighborhoods, Real Estate ...
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David Horine, REALTOR® | Fathom Realty – Palm Beach FL ...
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Jon May, District Director | Fathom Realty – Hampton Roads VA ...
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Michael Elliott, Broker/Salesperson | Fathom Realty – South Eastern ...
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Fathom Realty SWOT Analysis
Strengths
Technology-driven platform for streamlined transactions.Commitment to client education and support.Partnerships with lending and title companies for integrated services.
Weaknesses
Relatively new player in the industry compared to established competitors.Commission structure may not appeal to all agents or clients.Potential reliance on technology could alienate clients who prefer traditional methods.
Opportunities
Expand market share by targeting tech-savvy homebuyers and sellers.Develop innovative features and tools to enhance the user experience.Leverage partnerships to offer comprehensive real estate solutions.
Threats
Competition from well-established and digitally advanced brokerage firms.Fluctuations in the real estate market and economic downturns.Rapid technological advancements requiring continuous innovation and adaptation.
Top Marketing Strategies for Fathom Realty
Fathom Realty User Persona
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Fathom Realty Geographic and Demographic Insights
Geographic Insights: Fathom Realty's primary market is the United States, capturing a significant 90% of its user base. Canada and the United Kingdom follow with 3% and 2% respectively.
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%
Demographic Insights: Fathom Realty sees a balanced gender distribution. The platform appeals most to users aged 25-34, reflecting a millennial preference for their tech-driven approach.
Fathom Realty Socio-economic Profile
Household and Income Insights: Fathom Realty attracts a considerable proportion of middle-income households, with a notable presence of households with 2-4 members, indicating families and couples.
Educational and Employment Insights: The majority of users are employed full-time and hold a University or College degree, implying a tech-savvy and financially stable user base.
Fathom Realty Behavioral Insights
Interest-Based Insights: Users show interest in real estate, home decor, technology, and finance. This aligns with their need for housing solutions and interest in a tech-driven approach.
Technology and Social Media Usage: Users prefer a mix of desktop and mobile devices and engage with Facebook, Instagram, and YouTube, indicating a digital lifestyle.
Fathom Realty Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Redfin | 35.2% | Residential Real Estate, Technology, Discount Brokerage |
Zillow | 40.8% | Real Estate Marketplace, Data Analytics, Mortgage Lending |
Keller Williams Realty | 24% | Traditional Brokerage, Agent Training, Global Network |