Find stats on top websites
Major Markets
United States
Canada
MexicoKey Competitors
Select a competitor
Zillow
Realtor.com
Redfin
Top Marketing Channels
Zillow
- Search Engine Marketing (SEM)
- Examples: Google Ads, Bing Ads, Zillow display ads on partner sites
- Campaigns: Search for 'homes for sale near me', 'Zillow Premier Agent', 'Zillow Home Loans'
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Zillow's 'Find Your Way Home' campaign, 'Zillow Gone Wild' user-generated content, 'Zillow Mortgage Calculator' ads
- Content Marketing
- Examples: Blog posts, market reports, guides for buyers/sellers
- Campaigns: Zillow Research Blog, Zillow Home Price Index, 'First-Time Homebuyer Guide'
Top Sales Channels
- Online Platform/Marketplace
- Zillow.com, Zillow app, Zillow Offers
- Direct property listing viewings, Zillow's Instant Offer program, 'Connect with a Premier Agent'
- Agent Referral Network
- Premier Agent program, Zillow's internal agent network, partner brokerages
- Premier Agent lead generation, 'Find a Local Agent' tool, Zillow closing services
- Mortgage Services
- Zillow Home Loans, Zillow Refinance, mortgage pre-approval tools
- 'Get Pre-Approved with Zillow Home Loans', 'Refinance Your Mortgage', 'Mortgage Rate Comparison'
Fathom Realty SWOT Analysis
Strengths
Strong brand recognition
extensive property database
integrated services (mortgage
rentals)
Weaknesses
Reliance on agent advertising revenue
Zestimate accuracy issues
high competition in brokerage services
Opportunities
Expansion into new real estate verticals (e.g.
smart home services)
AI/AR integration for property viewing
international market expansion
Threats
Fluctuations in real estate market
increased regulatory scrutiny
rise of direct-to-consumer brokerage models
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
