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The Farmlink Project Target Audience
User Segments
Age: 55
Gender: Male
Occupation: Farm Owner/Operator
Education: High School
Age: 42
Gender: Female
Occupation: Sustainable Farmer
Education: Associate Degree
Age: 60
Gender: Male
Occupation: Crop Producer
Education: High School
David 'Dave' Miller
Age: 55
Gender: Male
Occupation: Farm Owner/Operator
Education: High School
Industry: Agriculture
Channels: FacebookYouTubeLinkedIn
Goals
- To efficiently manage and reduce food waste on his farm by finding reliable outlets for surplus produce
- To maximize potential tax deductions for charitable donations to improve the farm's financial health
- To support his local community by ensuring his excess food goes to those in need rather than being discarded.
Pain Points
- Difficulty in finding reliable and convenient ways to offload surplus produce before it spoils
- The financial burden of disposing of unsaleable crops, including labor and transportation costs
- Lack of transparency or complicated processes when tracking donations for tax purposes.
The Farmlink Project Geographic Distribution
The Farmlink Project's primary market is the United States, with minimal operations in Canada and some global recognition.
Top Countries
United States
98%
Canada
1%
Mexico
0.3%
United Kingdom
0.3%
Germany
0.2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users primarily reside in 3-4 person households and fall within the medium to high-income brackets.
Employment Status
Income Distribution
Education Level
The Farmlink Project Behavior Analysis
Behavior Profile
Waste Reduction
Food Security
Environmental Impact
Community Development
Social Responsibility
Purpose-driven
Transparency
Impact-driven
Engagement
Networking
Technology Adoption
Social Media Usage
Online Donations
Learning
Volunteering
Advocacy
Brand Reputation
Efficiency
Reliability
Proactive Problem Solving
Device Breakdown
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