Top Marketing Strategies for The Farmlink Project

The Farmlink Project User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Tech

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Reduce her environmental footprint by supporting organizations actively combating food waste
• Find a meaningful way to contribute to her community and address food insecurity
• Align her company's Corporate Social Responsibility initiatives with her values by partnering with a impactful non-profit.

Frustrations

• Feeling overwhelmed by the scale of food waste and her limited individual impact
• Struggling to find convenient and trustworthy avenues to donate to food banks
• Lack of transparency and impact reporting from some charities she's encountered.

Name:

David Miller

Age :

58

Gender :

Male

Occupation :

Farmer

Industry :

Agriculture

Education :

High School Diploma

Preferred platforms

GOALS

• Minimize produce loss due to surplus harvests and market fluctuations
• Find a reliable and efficient system to donate excess produce, reducing waste on his farm
• Ensure his unsold produce contributes to a good cause and supports those in need.

Frustrations

• Dealing with unpredictable weather patterns impacting yields and creating surplus
• Lack of infrastructure and resources for efficient storage and transportation of excess produce
• Feeling disheartened seeing edible produce go to waste while knowing there are people facing hunger.

Name:

Sarah Chen

Age :

25

Gender :

Female

Occupation :

Program Coordinator

Industry :

Non-profit

Education :

Bachelor's Degree, Environmental Studies

Preferred platforms

GOALS

• Identify and partner with organizations effectively addressing food insecurity in her city
• Secure a consistent supply of fresh produce to offer diverse and nutritious food options to beneficiaries
• Raise awareness about food waste and sustainable solutions among her generation through social media.

Frustrations

• Facing challenges in securing sufficient funding and resources to meet the growing demand for food assistance
• Dealing with logistical hurdles in transporting and distributing fresh produce efficiently while maintaining quality
• Witnessing firsthand the struggles of families and individuals experiencing food insecurity.

The Farmlink Project Geographic and Demographic Insights

Geographic Insights: The Farmlink Project's primary market is the United States, followed by Canada and the United Kingdom. The organization has a limited presence in other countries.

Demographic Insights: Farmlink Project attracts a diverse age range, with a slight preference among females. The platform appeals to individuals concerned about sustainability and social impact.

The Farmlink Project Socio-economic Profile

Household and Income Insights: The target audience includes a mix of household sizes, suggesting a broad appeal across different family structures. The income distribution leans towards middle-income earners.

Educational and Employment Insights: The majority of the target users are employed full-time and hold at least a university or college degree, indicating an educated and socially aware demographic.

The Farmlink Project Behavioral Insights

Interest-Based Insights: Target users show a keen interest in sustainability, organic food, reducing food waste, social impact, environmentalism, volunteering, and philanthropy.

Technology and Social Media Usage: Users prefer visual platforms like Instagram and YouTube, with moderate engagement on Facebook, Twitter, and LinkedIn. Desktop usage is notable, suggesting content consumption at work/home.

The Farmlink Project Top Competitors