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Essential Aids targets individuals with disabilities, the elderly, and their caregivers. They also work directly with institutions like the NHS, schools, and local authorities to provide disability aids and equipment. This suggests a multi-faceted target audience encompassing both individual consumers and organizational buyers.
Essential Aids' primary market is the UK, accounting for a significant majority of its users. Neighboring Ireland follows, while the US, Germany, and France represent smaller, emerging markets.
United Kingdom
Ireland
United States
Germany
France
Primary age group concentration shows strong presence in:
31-35
Most active age range
Essential Aids sees a significant portion of its user base in single and two-person households. The income distribution reflects a diverse user base across different income levels.
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