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Essential Aids Target Audience
User Segments
Age: 72
Gender: Male
Occupation: Retired Teacher
Education: Bachelor's Degree, History
Age: 68
Gender: Female
Occupation: Retired Nurse
Education: Associate Degree, Nursing
Age: 78
Gender: Female
Occupation: Retired Accountant
Education: Bachelor's Degree, Accounting
Arthur Reynolds
Age: 72
Gender: Male
Occupation: Retired Teacher
Education: Bachelor's Degree, History
Industry: Retirement
Channels: FacebookYouTubeEmail
Goals
- Maintain his independence in daily living tasks
- Stay connected with family and friends
- Continue enjoying his hobbies without significant physical limitations
Pain Points
- Difficulty with fine motor skills for small tasks
- Worry about falling or losing balance
- Frustration with complex technology interfaces
Essential Aids Geographic Distribution
Predominantly serving the UK market with strong domestic ties, with minimal international reach primarily in neighboring European countries.
Top Countries
United Kingdom
98%
Ireland
0.5%
Germany
0.3%
France
0.2%
Netherlands
0.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users often live alone or with one other person, with a mix of medium to high income levels, able to invest in quality aids.
Employment Status
Income Distribution
Education Level
Essential Aids Behavior Analysis
Behavior Profile
Online Shopping
Ease of Use
Trust
Reliability
Independence
Health and Wellness
Customer Satisfaction
Research-Oriented
Privacy
Home Comfort
Dignity
Personal Care
Recommendations
Community Support
Post-Stroke Recovery
Occupational Therapy
Family Support
Long-term Care
Value for Money
Direct Purchase
Device Breakdown
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