Top Marketing Strategies for Essential Aids

Essential Aids User Persona

Name:

Arthur Smith

Age :

72

Gender :

Male

Occupation :

Retired

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

• Maintain his independence and mobility at home, enabling him to continue his daily routines like cooking and gardening
• Stay connected with his family and friends, especially his grandchildren who live far away
• Manage his arthritis pain and stiffness to enjoy his hobbies and social activities

Frustrations

• Difficulty gripping and using utensils due to arthritis
• Struggling to get in and out of the bath safely
• Feeling isolated and lonely since his wife passed away

Name:

Susan Jones

Age :

55

Gender :

Female

Occupation :

Full-time Caregiver

Industry :

Healthcare

Education :

Some College

Preferred platforms

GOALS

• Find reliable and affordable mobility aids to help her 80-year-old mother who is recovering from a stroke
• Create a safe and comfortable living environment for her mother to prevent falls and injuries
• Access information and support resources for caregivers of stroke survivors

Frustrations

• Feeling overwhelmed and emotionally drained from the demands of caregiving
• Difficulty finding time for herself and her own personal life
• Worrying about her mother's safety and well-being constantly

Name:

David Wilson

Age :

35

Gender :

Male

Occupation :

Occupational Therapist

Industry :

Healthcare

Education :

Master's Degree, Occupational Therapy

Preferred platforms

GOALS

• Stay updated on the latest assistive technology and mobility aids for his patients
• Provide evidence-based recommendations and solutions to improve his patients' independence and quality of life
• Collaborate with other healthcare professionals to ensure holistic patient care

Frustrations

• Dealing with budget constraints and insurance limitations when recommending assistive devices
• Managing a demanding caseload and time pressures
• Educating patients and families about the benefits of assistive technology and overcoming resistance to change

Essential Aids Geographic and Demographic Insights

Geographic Insights: Essential Aids' primary market is the UK, accounting for a significant majority of its users. Neighboring Ireland follows, while the US, Germany, and France represent smaller, emerging markets.

Demographic Insights: Essential Aids' target audience skews older, with 73% of users aged 55 and above. Additionally, females are more likely to purchase products, representing 60% of the user base.

Essential Aids Socio-economic Profile

Household and Income Insights: Essential Aids sees a significant portion of its user base in single and two-person households. The income distribution reflects a diverse user base across different income levels.

Educational and Employment Insights: A large portion of Essential Aids' user base is retired, correlating with a higher representation of users with compulsory or high school education levels.

Essential Aids Behavioral Insights

Interest-Based Insights: Users show diverse interests including practical activities like gardening and cooking, staying informed through news and TV, and social engagement through local events.

Technology and Social Media Usage: Users favor Facebook and YouTube, indicating a preference for video-based content and social connection. Desktop usage remains high, reflecting the older demographic.

Essential Aids Top Competitors