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Elly's Directory is a web directory offering a categorized list of links to various websites. The platform allows users to submit, exchange, and modify their own links, providing a platform for website promotion and discovery. Elly's Directory generates revenue through advertising and potentially link submissions, while aiming to provide a user-friendly experience for navigating online resources.
Company : Elly's Directory
Industry : Web DirectoryOnline AdvertisingInternet
Elly's Directory Key Value propositions
Elly's Directory SWOT Analysis
Strengths
Diverse range of categoriesMultilingual supportUser-submitted content
Weaknesses
Limited online presenceReliance on user-generated contentPotential for outdated links
Opportunities
Expand social media marketingDevelop a mobile applicationPartner with local businesses
Threats
Competition from established directoriesChanges in search engine algorithmsAd-blocking technologies
Top Marketing Strategies for Elly's Directory
Elly's Directory User Persona
Name:
Age :
Gender :
Occupation :
Industry :
Education :
Preferred platforms
GOALS
Frustrations
Elly's Directory Geographic and Demographic Insights
Geographic Insights: Elly's Directory has a global reach, with the Netherlands and the United States being the top two markets, likely due to language support and a diverse user base.
Netherlands
30%
United States
20%
United Kingdom
15%
Canada
10%
Australia
5%
Demographic Insights: Elly's Directory appeals to a wide age range, with a slightly higher preference among users aged 25-44. The platform has an equal gender distribution.
Elly's Directory Socio-economic Profile
Household and Income Insights: Elly's Directory is most popular among households of 2-4 people with medium income levels, reflecting its broad appeal and diverse content.
Educational and Employment Insights: Elly's Directory's primary users are employed full-time with University or College level education, suggesting an engaged and information-seeking audience.
Elly's Directory Behavioral Insights
Interest-Based Insights: Users are interested in diverse topics such as online shopping, travel, business, local events, pets, cars, and gambling, showcasing the directory's wide-ranging content.
Technology and Social Media Usage: Elly's Directory users favor YouTube, Facebook, and Instagram, primarily accessing the platform via desktop devices, highlighting a preference for established social media and browsing habits.
Elly's Directory Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Yahoo Directory | 45% | Search Engine, Web Directory, Email |
DMOZ (Open Directory Project) | 25% | Web Directory, User-Generated Content, Open Source |
BOTW (Best of the Web) | 15% | Web Directory, Human-Edited Content, Quality Websites |