Ellys Directory Competitor Insights

Major Markets

United Kingdom

United States

Canada

Key Competitors

Yell.com

Thomson Local

Top Marketing Channels

Yell.com

Search Engine Marketing (SEM)
Examples: Google Ads, Bing Ads, Paid search listings
Campaigns: Local Business Visibility Boost, Keyword Targeting Campaign, Ad Spend Optimization

Content Marketing
Examples: Blog posts on business tips, Guides for online presence, Success stories of listed businesses
Campaigns: Grow Your Business Blog Series, SEO Content Blitz, Expert Guides for Local Success

Social Media Marketing
Examples: Facebook ads, LinkedIn business pages, Twitter promotions
Campaigns: Connect with Local Customers, Social Engagement Drive, Yell Business Community Spotlight

Direct Sales Team
Outbound sales calls, Field sales visits, Account management
New Business Acquisition Drive, Client Retention Program, Premium Listing Upsell Initiative

Online Self-Service Portal
Create a listing online, Upgrade packages via website, Manage ad campaigns in dashboard
DIY Listing Starter Pack, Premium Features Unlock, Digital Marketing Suite Offer

Partnerships & Referrals
Collaborate with industry associations, Partner with marketing agencies, Referral programs for existing customers
Agency Partner Program, Association Member Discount, Refer a Business, Get Rewarded

Strong brand recognition

Extensive business database

Diverse range of advertising products.

Perceived as outdated by some users

High competition from specialized online directories

Dependence on traditional advertising models.

Expansion into niche local markets

Offering more integrated marketing solutions

Leveraging AI for better ad targeting.

Google's dominance in local search

Rise of social media for business discovery

Increasing ad-blocking software usage.