Douglas Elliman Target Audience
User Segments
Age: 48
Gender: Male
Occupation: Managing Director, Investment Banking
Education: Master's Degree, Business Administration
Age: 42
Gender: Female
Occupation: Chief Technology Officer (CTO)
Education: Doctorate Degree, Computer Science
Age: 55
Gender: Male
Occupation: Senior Partner, Corporate Law
Education: Professional Degree, Law
David Chen
Goals
- Secure a larger, more prestigious family home in a top-tier school district
- Ensure long-term financial stability and growth through strategic real estate investments
- Optimize the balance between demanding career and quality family time.
Pain Points
- Lack of transparency and trusted, in-depth market insights for high-value properties
- Difficulty finding exclusive off-market luxury listings that meet specific criteria
- Time constraints due to demanding work schedule make property searching inefficient.
Douglas Elliman Geographic Distribution
Douglas Elliman's primary market is the U.S., with a strong national presence. International reach, though mentioned, appears secondary to its robust domestic operations, particularly in key luxury hubs.
Top Countries
United States
Canada
United Kingdom
France
United Arab Emirates
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Douglas Elliman's clientele are overwhelmingly high-income individuals, predominantly in 2 to 4-person households. This reflects their focus on luxury properties for established wealth.
Employment Status
Income Distribution
Education Level
Douglas Elliman Behavior Analysis
Behavior Profile
Device Breakdown
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