Top Marketing Channels

Sotheby's International Realty

Digital Advertising
Examples: Google Ads, Programmatic Display, Social Media Ads
Campaigns: Global Property Showcase, New Listing Alerts, Luxury Lifestyle Promos

Partnerships & Events
Examples: Art Basel Sponsorship, Concierge Service Collaborations, Exclusive Property Viewings
Campaigns: Sotheby's Auction House Synergy, International Art & Property Exhibitions, Bespoke Client Experiences

Top Sales Channels

Broker Network
Global Referral Program, Agent Collaboration Tools, In-house Sales Teams
SIR Global Agent Summit, Elite Agent Onboarding, Cross-border Transaction Facilitation

Direct Client Engagement
Private Showings, Client Relationship Management (CRM), Personalized Property Portfolios
White-Glove Service Initiative, Discreet Sales Program, VIP Buyer Consultation

Strong brand heritage tied to Sotheby's auction house

extensive global network and reach

deep expertise in luxury and ultra-luxury properties.

Perceived as exclusive

potentially high commission rates

may not appeal to all segments of the luxury market.

Expand into emerging luxury markets

leverage technology for virtual showings and global outreach

cross-promote with Sotheby's art and collectibles divisions.

Intense competition from other luxury brokerages

economic downturns affecting high-net-worth individuals

changing client preferences towards direct online transactions.