Equity Army : Market and Competitor Analysis

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Equity Army is an organization that provides guidance and resources on inclusion principles across various industries during the product development lifecycle. Their framework emphasizes diversity, equity, and inclusion at every stage, from funding to design, engineering, testing, marketing, and customer support. They aim to help businesses create products and services that are accessible and equitable for all.

Company : Equity Army

Industry : Diversity and InclusionProduct DevelopmentDE&I Consulting

Major Markets

United States

United Kingdom

Canada

Key Competitors

DiversityEdu

Seramount

The Diversity Movement

Equity Army Key Value propositions

Inclusion Principles

Industry-Specific Guidance

Practical Resources

Training & Consultation

Equity Army Latest news

Diversity, Equity, Inclusion Are Necessities in U.S. Military > U.S. ...

Feb 9, 2022 ... Skip to main content (Press Enter). ... A lock ( ) or https:// means you've safely connected to the . ... News Stories · Feature Stories · Stories ...

Bridging the Equity Gap

A lock ( ) or https ... News and Events / Bridging the Equity Gap. Flood ... military workforce is essential to delivering equitable outcomes and environmental ...

How health equity impacts outcomes | AHA News

Dec 11, 2019 ... Hospitals and health systems are improving health outcomes by tackling disparities in their communities, write Priya Bathija, vice president ...

Executive Order on Diversity, Equity, Inclusion, and Accessibility in ...

Jun 25, 2021 ... ... military spouses; and persons otherwise adversely affected by persistent ... https://www.whitehouse.gov/briefing-room ... Scroll to Top. Top.

Equity Army SWOT Analysis

Strengths

Niche expertise in inclusive product development.Strong industry connections and partnerships.Practical resources and tailored guidance.

Weaknesses

Potential lack of brand awareness in a growing market.Dependence on effectiveness of partner networks.Limited information available on pricing and scalability.

Opportunities

Expanding into new industries and geographic locations.Developing digital products and online training programs.Building strategic partnerships to amplify impact.

Threats

Competition from established DE&I consulting firms.Evolving regulatory landscape around DEI.Economic downturn impacting corporate spending on DE&I initiatives.

Top Marketing Strategies for Equity Army

Personalized User Onboarding

Personalized user onboarding will help Equity Army achieve high user engagement and retention rates by providing users with a tailored and relevant experience, guiding them through the platform's features and benefits. It will enhance user satisfaction and ensure users fully utilize Equity Army's resources to achieve their goals.

Content-Specific Call-to-Action Optimization

By optimizing call-to-actions for specific content pieces, Equity Army can increase conversion rates and drive desired actions, such as signing up for a free trial, downloading resources, or scheduling a consultation. This strategy will ensure users are encouraged to take the next steps aligned with their needs and interests.

Leverage User-Generated Content (UGC)

Showcasing user-generated content like testimonials, case studies, and success stories from businesses that have implemented Equity Army's principles will build trust and credibility. This strategy will encourage potential clients to learn from real-world examples and recognize the value of Equity Army's services.

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Equity Army User Persona

Name:

Ashley Chen

Age :

34

Gender :

Female

Occupation :

Senior Product Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

Lead the development of a new mobile app that is accessible and inclusive for users with disabilities, aiming to achieve a wide user base and positive social impact
Champion diversity and inclusion within her product team and advocate for equitable hiring practices, fostering a culture of belonging and innovation
Incorporate inclusive design principles throughout the product development lifecycle, ensuring that the app caters to the needs of a diverse user base.

Frustrations

Encountering resistance from stakeholders who prioritize speed over inclusion, leading to delays in implementing accessibility features
Struggling to find and recruit diverse talent due to a lack of representation in the tech industry, hindering the creation of a truly inclusive team
Facing difficulty in measuring the impact of inclusion efforts on product success, making it challenging to demonstrate the value of DEI initiatives.

Name:

David Kim

Age :

42

Gender :

Male

Occupation :

Director of Diversity, Equity, and Inclusion

Industry :

Financial Services

Education :

Master's degree, Sociology

Preferred platforms

GOALS

Develop and implement a comprehensive DEI strategy for product development, ensuring that inclusion is embedded in every stage of the process
Partner with product teams to conduct inclusive user research and testing, gathering diverse perspectives to inform product design and development
Create a culture of accountability for DEI within the organization, tracking progress and celebrating successes to drive continuous improvement.

Frustrations

Dealing with a lack of awareness and understanding of DEI principles among product teams, leading to resistance and slow adoption of inclusive practices
Facing budget constraints and limited resources for DEI initiatives, making it difficult to implement comprehensive programs and training
Encountering difficulty in shifting organizational culture towards a more inclusive environment, facing resistance to change and a lack of buy-in from senior leadership.

Name:

Maria Rodriguez

Age :

28

Gender :

Female

Occupation :

UX/UI Designer

Industry :

Healthcare

Education :

Bachelor's degree, Design

Preferred platforms

GOALS

Design user interfaces and experiences that are accessible and usable for patients with diverse needs and abilities, improving healthcare outcomes for underserved communities
Advocate for the use of inclusive design principles within her team and the wider organization, raising awareness about the importance of accessibility
Stay up-to-date with the latest trends and best practices in inclusive design, continuously learning and improving her skills to create more equitable products.

Frustrations

Working with limited accessibility guidelines and resources within the healthcare industry, making it challenging to design truly inclusive products
Encountering pushback from developers who prioritize technical feasibility over accessibility, leading to compromises on inclusive design features
Facing difficulty in convincing stakeholders of the importance of inclusive design, struggling to secure budget and resources for accessibility testing and implementation.

Equity Army Geographic and Demographic Insights

Geographic Insights: Equity Army's primary market is the United States with 60% of users, followed by the United Kingdom and Canada. This suggests a focus on English-speaking markets with established DE&I initiatives.

Top Countries

United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Equity Army's target audience consists primarily of females aged 25-44, reflecting the demographics of professionals engaged in product development and DEI roles.

Age Distribution

Gender Distribution

Equity Army Socio-economic Profile

Household and Income Insights: The majority of Equity Army's target users fall within the middle-income bracket and live in households of 2-4 people, suggesting a focus on established professionals and families.

Educational and Employment Insights: Equity Army's target audience comprises highly educated professionals, with a majority employed full-time and holding university or postgraduate degrees.

Households Size

Income Distribution

Education Level

Employment Status

Equity Army Behavioral Insights

Interest-Based Insights: The target audience shows interests in Diversity & Inclusion, Product Management, Technology, Business News, Leadership, Sustainability, and Social Impact.

Technology and Social Media Usage: The audience prefers LinkedIn, Twitter, and Instagram, primarily using desktop devices, reflecting professional networking habits.

Interests

Diversity and InclusionProduct ManagementTechnologyBusiness NewsLeadershipSustainabilitySocial Impact

Device Breakdown

Social Media Usage

Equity Army Top Competitors

Competitor	Estimated market share	Top domains
DiversityEdu	35%	Diversity Training, Online Courses, Compliance Solutions
Seramount	30%	Data & Research, Consulting Services, Inclusion Index
The Diversity Movement	25%	Unconscious Bias Training, Diversity Recruiting, Inclusive Culture Consulting

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www.escuelaguadalupe.org

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