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Equal Justice Initiative (EJI) Target Audience

User Segments

Age: 68

Gender: Female

Occupation: Retired Philanthropic Advisor

Education: Doctorate Degree

Age: 55

Gender: Male

Occupation: Impact Investment Fund Manager

Education: Master's Degree

Age: 48

Gender: Female

Occupation: Non-profit Executive Director

Education: Master's Degree

Eleanor Vance

Eleanor Vance

Age: 68
Gender: Female
Occupation: Retired Philanthropic Advisor
Education: Doctorate Degree
Industry: Philanthropy
Channels: LinkedInFacebookYouTube

Goals

  • To leverage her extensive network and financial resources to create significant, measurable impact in social justice initiatives
  • To ensure her philanthropic contributions are used transparently and effectively to address systemic issues and foster lasting change
  • To leave a legacy of positive societal transformation through strategic giving and advocacy.

Pain Points

  • Identifying truly impactful and transparent organizations amidst numerous charitable requests and causes
  • Navigating complex legal and financial frameworks related to large-scale philanthropic donations
  • Witnessing slow progress or backsliding on critical social justice issues despite significant investment.

Equal Justice Initiative (EJI) Geographic Distribution

EJI's primary focus is the US, with minor international reach. Most engagement is expected domestically due to historical and legal context.

Top Countries

United States flag

United States

95.5%
Canada flag

Canada

1%
United Kingdom flag

United Kingdom

0.8%
Germany flag

Germany

0.5%
Australia flag

Australia

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from middle to high-income households, with diverse household sizes, reflecting donor and professional support.

Employment Status

Income Distribution

Education Level

Equal Justice Initiative (EJI) Behavior Analysis

Behavior Profile

Social Justice
Human Rights
Legal Advocacy
Historical Research
Civil Rights
Community Engagement
Education
Activism
Awareness
Volunteering
Online Engagement
Museum Visits
Reading Reports
Sharing Information
Policy Advocacy
Truth-telling
Systemic Change

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