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Equal Justice Initiative Target Audience

EJI's target audience is broad, encompassing individuals and communities impacted by racial and economic injustice, those passionate about social justice, and anyone interested in learning about America's history of racial inequality. They engage with educators, policymakers, and the general public through their museum, memorials, advocacy work, and educational resources.

User Segments

Equal Justice Initiative Geographic Distribution

EJI's primary market is the US, with a significant portion of their audience residing there. However, they also garner interest from Canada, the UK, Australia, and Germany.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

EJI's audience spans various household sizes, with a higher concentration in 2-4 person households. The income levels are distributed across low, medium, and high, with a larger portion in the medium bracket.

Employment Status

Income Distribution

Education Level

Equal Justice Initiative Behavior Analysis

Behavior Profile

Device Breakdown

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