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The Equal Justice Initiative (EJI) is a non-profit organization dedicated to challenging racial and economic injustice, ending mass incarceration, and protecting basic human rights for the most vulnerable people in American society. They achieve this through a combination of legal advocacy, research, education, and memorialization efforts. EJI operates the Legacy Museum and the National Memorial for Peace and Justice, both located in Montgomery, Alabama.
Company : Equal Justice Initiative
Industry : Social JusticeCriminal Justice ReformHuman Rights Advocacy
Equal Justice Initiative Key Value propositions
Equal Justice Initiative Latest news
Equal Justice Initiative
EJI works to end mass incarceration, excessive punishment, and racial inequality.
The Legacy Sites
Announcements. National Monument to Freedom Dedication Honors Millions of ... eji.org (334) 386-9100 400 N. Court Street Montgomery, AL 36104. facebook ...
Nixon Adviser Admits War on Drugs Was Designed to Criminalize ...
Mar 25, 2016 ... We could arrest their leaders, raid their homes, break up their meetings, and vilify them night after night on the evening news. ... eji.org.
The National Memorial for Peace and Justice - The Legacy Sites
Travel + Leisure · "It is the single greatest work of American architecture of the 21st century.” The Dallas Morning News · More reviews ... eji.org (334) 386- ...
Equal Justice Initiative SWOT Analysis
Strengths
Strong brand recognition and reputationCompelling storytelling and impactful memorialsExtensive network of supporters and partners
Weaknesses
Reliance on donations and grantsGeographic concentration in the Southern USPotential for negative reactions from opponents
Opportunities
Expanding digital reach and online educational resourcesPartnering with other social justice organizationsLeveraging current events to highlight systemic issues
Threats
Decreased funding due to economic downturnPolitical backlash against social justice movementsCompetition from other established advocacy groups
Top Marketing Strategies for Equal Justice Initiative
Equal Justice Initiative User Persona
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Equal Justice Initiative Geographic and Demographic Insights
Geographic Insights: EJI's primary market is the US, with a significant portion of their audience residing there. However, they also garner interest from Canada, the UK, Australia, and Germany.
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%
Demographic Insights: EJI appeals to a diverse audience with a slight skew towards female users. The largest age group interested is 25-34, followed by 18-24 and 35-44.
Equal Justice Initiative Socio-economic Profile
Household and Income Insights: EJI's audience spans various household sizes, with a higher concentration in 2-4 person households. The income levels are distributed across low, medium, and high, with a larger portion in the medium bracket.
Educational and Employment Insights: EJI attracts a significant number of employed individuals, particularly those working full-time and students. A large percentage of their audience has university or college-level education.
Equal Justice Initiative Behavioral Insights
Interest-Based Insights: EJI's audience is interested in social justice, human rights, racial equality, and criminal justice reform, reflecting their mission.
Technology and Social Media Usage: EJI's audience is active on YouTube, Twitter, and Facebook, and they use a mix of desktop, Android, and iOS devices.
Equal Justice Initiative Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Southern Poverty Law Center | 20% | Civil Rights Advocacy, Legal Advocacy, Hate Group Monitoring |
The Innocence Project | 15% | Wrongful Convictions, DNA Exoneration, Criminal Justice Reform |
American Civil Liberties Union (ACLU) | 25% | Civil Liberties Advocacy, Legal Representation, Constitutional Rights |