Top Marketing Strategies for Equal Justice Initiative

Equal Justice Initiative User Persona

Name:

Sarah Williams

Age :

32

Gender :

Female

Occupation :

High School History Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• To educate her students about the history of racial injustice in America and inspire them to become agents of change
• To incorporate engaging and thought-provoking resources about social justice into her curriculum
• To create a more inclusive and equitable classroom environment for all her students

Frustrations

• Finding age-appropriate and accurate resources on sensitive topics like racial injustice
• Combating misinformation and apathy towards social justice issues among her students
• Dealing with pushback from parents or administrators when addressing controversial topics in the classroom

Name:

David Chen

Age :

24

Gender :

Male

Occupation :

Law Student

Industry :

Law

Education :

Juris Doctor (in progress)

Preferred platforms

GOALS

• To pursue a career in public interest law, advocating for criminal justice reform and representing marginalized communities
• To gain a deeper understanding of the legal and systemic factors perpetuating mass incarceration
• To connect with and learn from experienced legal professionals working in social justice

Frustrations

• Feeling overwhelmed by the vastness and complexity of the criminal justice system
• Witnessing firsthand the disparities and injustices faced by marginalized groups in the legal system
• Balancing the demands of law school with his passion for social justice advocacy

Name:

Maria Rodriguez

Age :

45

Gender :

Female

Occupation :

Social Worker

Industry :

Social Work

Education :

Master's Degree, Social Work

Preferred platforms

GOALS

• To empower individuals and families impacted by mass incarceration and help them navigate the challenges of re-entry
• To advocate for policies that promote rehabilitation and reduce recidivism rates
• To raise awareness about the devastating social and economic consequences of mass incarceration on communities

Frustrations

• Facing limited resources and funding to adequately support her clients' complex needs
• Dealing with the stigma and discrimination experienced by formerly incarcerated individuals
• Witnessing the cycle of poverty and incarceration repeat across generations

Equal Justice Initiative Geographic and Demographic Insights

Geographic Insights: EJI's primary market is the US, with a significant portion of their audience residing there. However, they also garner interest from Canada, the UK, Australia, and Germany.

Demographic Insights: EJI appeals to a diverse audience with a slight skew towards female users. The largest age group interested is 25-34, followed by 18-24 and 35-44.

Equal Justice Initiative Socio-economic Profile

Household and Income Insights: EJI's audience spans various household sizes, with a higher concentration in 2-4 person households. The income levels are distributed across low, medium, and high, with a larger portion in the medium bracket.

Educational and Employment Insights: EJI attracts a significant number of employed individuals, particularly those working full-time and students. A large percentage of their audience has university or college-level education.

Equal Justice Initiative Behavioral Insights

Interest-Based Insights: EJI's audience is interested in social justice, human rights, racial equality, and criminal justice reform, reflecting their mission.

Technology and Social Media Usage: EJI's audience is active on YouTube, Twitter, and Facebook, and they use a mix of desktop, Android, and iOS devices.

Equal Justice Initiative Top Competitors