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Industry Landscape
The cybersecurity industry is experiencing rapid growth driven by increasing digital transformation, the rise of sophisticated cyber threats, and stringent regulatory demands. Organizations are prioritizing robust security solutions, particularly in identity and access management, to protect valuable data and maintain compliance. Cloud-based security services are seeing strong adoption.
Total Assets Under Management (AUM)
Cybersecurity Market Size in United States
~Approximately 70.8 billion USD
(13.9% CAGR)
- Driven by increasing cyberattacks.
- Boosted by cloud security adoption.
- Influenced by regulatory compliance needs.
Total Addressable Market
70.8 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Zero Trust Architecture
Zero Trust mandates that no user or device is trusted by default, regardless of whether they are inside or outside the network perimeter, requiring continuous verification.
Generative AI for Threat Detection
Generative AI analyzes vast datasets to identify novel threat patterns, predict attack vectors, and automate responses, enhancing proactive cybersecurity defenses.
Decentralized Identity (SSI)
Self-Sovereign Identity empowers individuals with control over their digital identities, reducing reliance on centralized authorities and enhancing privacy.
Impactful Policy Frameworks
NIST Cybersecurity Framework 2.0 (2024)
The National Institute of Standards and Technology (NIST) updated its Cybersecurity Framework in 2024 to enhance its applicability across all organizations and sectors, focusing on governance, supply chain risk management, and measuring cybersecurity outcomes.
This framework encourages organizations to adopt a more comprehensive and proactive approach to cybersecurity, increasing demand for robust authentication and security verification solutions.
Executive Order on Improving the Nation's Cybersecurity (EO 14028, 2021)
This U.S. Executive Order, issued in 2021, aims to modernize the nation's cybersecurity defenses, mandating stronger cybersecurity standards for federal agencies, including Zero Trust architecture and multi-factor authentication.
The EO drives adoption of advanced security practices, creating a significant market for secure authentication and verification services like Ehesapp's within government and critical infrastructure supply chains.
State-level Data Privacy Laws (e.g., California Privacy Rights Act - CPRA, 2023)
Various U.S. states are enacting or amending comprehensive data privacy laws (like CPRA effective 2023), granting consumers more control over their personal data and imposing stricter requirements on businesses for data handling and security.
These laws increase the need for businesses to implement strong identity management and data protection measures, directly benefiting providers of secure authentication and verification services.
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