eHesApp : Market and Competitor Analysis

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egrandstand.com

www.ehmage.com/

eHesApp is a financial technology company offering an Open Banking platform to optimize and automate business banking processes. Their solutions integrate with existing ERP systems, providing real-time bank data synchronization, automated payment workflows, and comprehensive reporting tools. eHesApp enables businesses to streamline financial operations, improve accuracy, and reduce manual workload.

Company : eHesApp

Industry : FinTechOpen BankingFinancial Software

Major Markets

Turkey

Germany

United Kingdom

Key Competitors

Tipalti

Bill.com

Coupa

eHesApp Key Value propositions

Automation

Integration

Real-time Data

Security

eHesApp Latest news

Bermuda Technology | LinkedIn

Bermuda is a cutting-edge technology company that specializes in insurance solutions for the digital age. Our focus is on digitalizing P&C insurance ...

PARANIN YENi ROTASI:

Sep 23, 2022 ... Türkiye'de ise. TBB verilerine göre 20 Eylül 2022 itibariyle top- lam banka şube sayısı 9 bin 658. ... eHesApp. - Amani. - Winngie. - Sipay. -.

eHesApp SWOT Analysis

Strengths

Open Banking integration for real-time data syncAutomated workflows for efficiencyUser-friendly platform and ERP compatibility

Weaknesses

Limited online presence and brand awarenessPotential challenges in expanding to new marketsReliance on ERP system adoption by businesses

Opportunities

Growing demand for Open Banking and Fintech solutionsExpansion into new markets and industriesStrategic partnerships with ERP vendors

Threats

Competition from established financial software providersEvolving regulatory landscape in the Fintech industryData security concerns and potential breaches

Top Marketing Strategies for eHesApp

Personalized User Onboarding

This strategy will help to improve user engagement and retention by tailoring the onboarding experience to individual users' needs and preferences. It also reduces user churn by making it easier for new users to navigate the platform and understand its features.

Interactive ROI Calculator

This tool will help to demonstrate the value of eHesApp's platform to potential customers by showing them how much they can save by using the product. This can lead to increased conversion rates and sales.

Content-Specific Call-to-Action Optimization

This strategy will help to increase conversion rates by ensuring that each call-to-action is relevant to the specific content being viewed. This makes it more likely that users will take the desired action, such as signing up for a free trial or purchasing a subscription.

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eHesApp User Persona

Name:

John Miller

Age :

45

Gender :

Male

Occupation :

CFO

Industry :

Manufacturing

Education :

MBA, Finance

Preferred platforms

GOALS

Achieve a fully automated and paperless accounts payable process to increase efficiency and reduce processing time
Gain real-time visibility into cash flow and financial performance for better decision-making
Improve compliance with regulatory requirements and reduce the risk of financial errors or fraud

Frustrations

Dealing with manual data entry errors and reconciliation issues that consume valuable time and resources
Struggling to get a timely and accurate overview of the company's financial position due to disparate systems
Difficulty ensuring compliance with constantly evolving financial regulations and security standards

Name:

Sarah Chen

Age :

38

Gender :

Female

Occupation :

Financial Controller

Industry :

Retail

Education :

Master's Degree, Accounting

Preferred platforms

GOALS

Streamline the payment process for multiple vendors and international transactions, minimizing delays and fees
Implement robust financial controls and audit trails to ensure data integrity and prevent financial discrepancies
Enhance reporting capabilities to provide management with actionable insights for informed strategic planning

Frustrations

Dealing with a high volume of paper invoices and manual payment approvals, leading to bottlenecks and inefficiencies
Difficulty reconciling payments across different bank accounts and payment gateways, leading to errors and delays
Lack of real-time financial data and reporting functionalities hinders proactive decision-making and performance analysis

Name:

Tom Wilson

Age :

42

Gender :

Male

Occupation :

IT Manager

Industry :

Logistics

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Identify a secure and reliable financial platform that integrates seamlessly with the company's existing ERP system (SAP)
Improve data security and prevent unauthorized access to sensitive financial information
Reduce IT infrastructure costs and maintenance overhead by migrating to a cloud-based financial management solution

Frustrations

Managing and maintaining legacy financial systems that are prone to errors, security vulnerabilities, and limited integration capabilities
Difficulty finding a financial software solution that meets the specific needs of the logistics industry, such as managing direct debit systems
Concerns about data security and compliance when integrating financial data across different platforms and systems

eHesApp Geographic and Demographic Insights

Geographic Insights: eHesApp sees its strongest market share in Turkey, followed by Germany. Other key markets include the UK, US, and UAE.

Top Countries

Turkey
45%
Germany
20%
United Kingdom
10%
United States
10%
United Arab Emirates
5%

Demographic Insights: eHesApp's target audience is primarily males aged between 35-54, reflecting decision-making roles in finance and IT.

Age Distribution

Gender Distribution

eHesApp Socio-economic Profile

Household and Income Insights: eHesApp's target audience primarily falls in the medium to high-income bracket, with households of 2-4 people.

Educational and Employment Insights: eHesApp's typical user is highly educated with University degrees, employed full-time, potentially in leadership positions.

Households Size

Income Distribution

Education Level

Employment Status

eHesApp Behavioral Insights

Interest-Based Insights: eHesApp users are interested in finance, technology, business management, data security, fintech trends, cloud computing and ERP systems.

Technology and Social Media Usage: Users prefer LinkedIn, Youtube and desktop devices. They show moderate engagement on Facebook, Twitter and Instagram.

Interests

FinanceTechnologyBusiness ManagementData SecurityFintech TrendsCloud ComputingERP Systems

Device Breakdown

Social Media Usage

eHesApp Top Competitors

Competitor	Estimated market share	Top domains
Tipalti	35%	Financial Automation, Accounts Payable Automation, Global Payments
Bill.com	25.5%	Accounts Payable, Accounts Receivable, Small Business Finance
Coupa	18.5%	Spend Management, Procurement, Supply Chain Finance

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