GOALS

• Aims to establish a thriving freelance business by attracting high-paying clients who value his unique design aesthetic and creative problem-solving skills
• Desires to build a diverse portfolio that showcases his versatility across various design disciplines, including branding, illustration, and web design
• Wants to collaborate with other creatives on passion projects that allow him to experiment with new styles and expand his creative horizons.

Frustrations

• Struggles to find consistent freelance work and often experiences periods of low income due to the competitive nature of the freelance market
• Faces challenges in effectively marketing his services and reaching the right clients who are willing to pay premium rates for quality design
• Finds it difficult to balance creative fulfillment with the administrative tasks of running a freelance business, such as invoicing, contracts, and client communication.

GOALS

• Seeks to build and lead a high-performing design team that consistently delivers exceptional user experiences and contributes to the company's overall business goals
• Aims to foster a positive and inclusive work environment that empowers designers to grow their skills and take ownership of their projects
• Wants to stay ahead of the curve in design trends and technologies by attending industry conferences, investing in team training, and implementing innovative design processes.

Frustrations

• Encounters difficulties in attracting and retaining top design talent due to competition from other companies and the high demand for skilled designers
• Struggles to secure adequate budget and resources for the design team, often having to justify design decisions and advocate for the value of design within the organization
• Faces challenges in managing stakeholders' expectations and aligning design goals with business objectives, especially when dealing with conflicting priorities and tight deadlines.