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Executive Summary
Discord is a communication platform offering voice, video, and text chat for individuals and communities. It focuses on creating spaces for gaming, social interaction, and community building through features like custom emojis, server customization, and live streaming. Discord offers both free and subscription-based services, with the latter unlocking enhanced features and perks.
Industries
Discord Top Products
Brand Positioning
Customer Sentiments
Discord Key Value Propositions
Discord SWOT Analysis
Strengths
Large, active user base
Strong brand recognition among gamers
Versatile platform with a wide range of features
Weaknesses
Reliance on subscription revenue
Concerns over content moderation
Competition from established platforms
Opportunities
Expand into new markets and demographics
Develop new features and integrations
Partner with brands and content creators
Threats
Growing competition from similar platforms
Negative publicity or security breaches
Changing user preferences and behaviors
Discord operates in the technology industry, specifically within the realm of communication and social media. It provides a platform for online communities, particularly within the gaming sector, to connect and interact. Discord's features and services cater to the needs of gamers and online communities seeking enhanced communication and engagement tools.
Market Growth Stage
Pace of Market Growth
Discord Target Audience
Geographic Insights
Discord's largest market is the United States, followed by the United Kingdom and Canada. The platform also sees significant usage in Brazil and Germany.
Top Countries
United States
35.2% market share
United Kingdom
10.5% market share
Canada
7.8% market share
Brazil
6.2% market share
Germany
5.9% market share
Discord Audience Segments
Discord primarily targets gamers and online communities looking for a platform to connect and communicate. The platform's features cater to building and engaging with communities, with tools for voice and video chat, live streaming, and server customization. Discord appeals to both casual users and dedicated communities, offering features and subscription tiers to accommodate various needs.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
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