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Major Markets
Australia
New Zealand
United KingdomSelect a competitor
Parade College
St Kevin's College Toorak
Salesian College Chadstone
Top Marketing Channels
Parade College
- Social Media Marketing
- Examples: Facebook posts, Instagram stories, YouTube videos
- Campaigns: Term Enrolment Drive, Discover Parade Day, Alumni Spotlight Series
- Content Marketing
- Examples: School prospectus, Blog posts on education, Student success stories
- Campaigns: Why Choose Parade?, A Day in the Life, Pathways to Success
- Email Marketing
- Examples: Newsletter to prospective parents, Event invitations, Admissions updates
- Campaigns: Open Day Reminders, Enrolment Application Window, Welcome New Families
Top Sales Channels
- Direct Admissions
- Online application portal, School tours, Information sessions
- Apply Now for Year 7, Book a Campus Tour, Attend Our Open Day
- Referral Programs
- Current family testimonials, Alumni network, Feeder primary schools
- Parent Ambassador Program, Old Boys' Network, Primary School Partnerships
- Admissions Counseling
- One-on-one meetings, Phone consultations, Virtual Q&A sessions
- Personalised Enrolment Support, Pathways Discussion, Future Student Consultations
Whitefriars College SWOT Analysis
Strengths
Strong local reputation
Established sports programs
Diverse co-curricular offerings
Weaknesses
May lack perceived prestige of more established schools
Geographic concentration in northern suburbs
Potential for large class sizes affecting individual attention
Opportunities
Expand vocational and STEM pathways
Develop stronger community engagement programs
Leverage alumni network for fundraising and mentorship
Threats
Competition from other Catholic boys' schools in the northern suburbs
Changing demographics in catchment area
Economic downturn impacting affordability for some families
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