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Whitefriars College Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Senior Accountant
Education: Master's Degree, Professional Accounting
Age: 45
Gender: Male
Occupation: General Practitioner
Education: Professional Degree, Medicine
Age: 38
Gender: Female
Occupation: University Lecturer
Education: Master's Degree, Education
Catherine Evans
Age: 42
Gender: Female
Occupation: Senior Accountant
Education: Master's Degree, Professional Accounting
Industry: Professional Services
Channels: FacebookLinkedInInstagram
Goals
- To ensure her son receives a well-rounded education that fosters strong moral values and academic excellence within a supportive Catholic environment
- To find a school that promotes character development, leadership skills, and prepares her son for future challenges
- To integrate her family into a vibrant school community that aligns with their spiritual and social aspirations.
Pain Points
- Balancing demanding work hours with school research and application processes is incredibly challenging
- Worrying about the financial commitment of private education while maintaining a comfortable family lifestyle
- Finding reliable information and clear guidance on the specific benefits of single-sex education for boys.
Whitefriars College Geographic Distribution
The target market is almost exclusively Australia, particularly Victoria, with negligible international presence.
Top Countries
Australia
99.8%
New Zealand
0.1%
United Kingdom
0%
United States
0%
Canada
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are typically larger households (3-6 people) with medium to high income, prioritizing private education.
Employment Status
Income Distribution
Education Level
Whitefriars College Behavior Analysis
Behavior Profile
Proactive Research
Online Research
Website Visits
Tour Attendance
Prospectus Requests
Parenting Forums
Social Media Engagement
Facebook Usage
YouTube Usage
Instagram Usage
Information Seeking
Community Involvement
Values Alignment
Long-term Planning
Application Process
Comparison Shopping
Word-of-mouth
Referral
Event Participation
Device Breakdown
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