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Data.ai (formerly App Annie) is a mobile market data and analytics platform that provides app performance insights to businesses in the mobile app industry. Their platform offers tools for app market research, competitive analysis, app store optimization (ASO), and user behavior analysis. Data.ai enables businesses to make data-driven decisions to optimize their app development, marketing, and monetization strategies.
Company : Data.ai
Industry : Mobile App AnalyticsMarket IntelligenceApp Store Optimization
Data.ai Key Value propositions
Data.ai Latest news
Mobile Market Data and App Insights | data.ai (fka App Annie)
Maximize mobile performance with applied ai. Develop, grow, and optimize your digital business, fueling your next move with mobile market data insights.
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State of Mobile 2023 - data.ai
New spending priorities & price sensitivity for retail apps. The Science behind the report: Over 100 Million data points analyzed; Downloaded over 200,000 times ...
DataScienceCentral.com - Big Data News and Analysis
8 ways that AI has changed data science forever · Anas Baig | June 24, 2024 at 1:07 pm. In an era where data is worth more than gold, data scientists are on the ...
Data.ai SWOT Analysis
Strengths
Vast mobile app data repositoryStrong brand reputation and industry recognitionComprehensive suite of analytics and insights tools
Weaknesses
Potential bias towards Android data due to Sensor Tower ownershipPricing plans may not be suitable for small developersReliance on third-party data sources for certain metrics
Opportunities
Expand into emerging markets with high mobile growthDevelop AI-powered predictive analytics capabilitiesOffer customized solutions for specific app niches
Threats
Competition from other mobile analytics providersData privacy regulations and app store policy changesMarket saturation and potential slowdown in app market growth
Top Marketing Strategies for Data.ai
Data.ai User Persona
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Data.ai Geographic and Demographic Insights
Geographic Insights: Data.ai sees a majority of its user base from the United States and China, followed by India, Japan, and South Korea, indicating strong presence in key app markets.
United States
30%
China
20%
India
15%
Japan
8%
South Korea
7%
Demographic Insights: Data.ai's target audience is primarily professionals aged 25-34, with a slight male skew. This aligns with demographics involved in app development and marketing.
Data.ai Socio-economic Profile
Household and Income Insights: Data.ai's users typically fall within the 'Medium' income bracket and have a household size of 3-4, suggesting established professionals or small families.
Educational and Employment Insights: Data.ai users are primarily full-time employed or business owners with university-level education, reflecting their professional roles in the app industry.
Data.ai Behavioral Insights
Interest-Based Insights: Data.ai's audience shows strong interest in technology, mobile apps, business strategy, marketing analytics, data analysis, product development, and user experience.
Technology and Social Media Usage: Data.ai users prefer LinkedIn, Youtube, and Twitter, primarily using desktop devices, indicating a business-oriented user base.
Data.ai Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Sensor Tower | 35% | Mobile App Analytics, App Store Optimization, Market Intelligence |
Apptopia | 25% | App Market Data, Competitive Intelligence, App Analytics |
Adjust | 15% | Mobile Attribution, Measurement, Fraud Prevention |