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Edge International Target Audience
User Segments
Age: 17
Gender: Male
Occupation: High School Student
Education: High School
Age: 18
Gender: Female
Occupation: High School Graduate
Education: High School
Age: 18
Gender: Male
Occupation: High School Graduate
Education: High School
Arjun Patel
Age: 17
Gender: Male
Occupation: High School Student
Education: High School
Industry: Education
Channels: YouTubeInstagramFacebook
Goals
- Secure admission to a reputable engineering program in Canada or Germany
- Obtain a scholarship or financial aid to reduce the financial burden on my family
- Develop strong English communication skills for academic and social success abroad
Pain Points
- Uncertainty about which universities are the best fit for my academic profile
- Difficulty understanding the complex visa application process and required documentation
- Worry about my parents' ability to fund my education abroad without significant financial strain
Edge International Geographic Distribution
Canada and USA lead the top destinations for students, followed by UK, Australia, and Germany, reflecting diverse international study aspirations.
Top Countries
Canada
25%
United States
20%
United Kingdom
18%
Australia
15%
Germany
10%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are primarily from medium-income households of 3-6 members, indicating family support for higher education expenses.
Employment Status
Income Distribution
Education Level
Edge International Behavior Analysis
Behavior Profile
CareerDevelopment
StudyAbroad
SkillDevelopment
CulturalExchange
UniversitySelection
ApplicationProcess
VisaProcess
OnlineResearch
SocialMediaEngagement
YouTube
Facebook
Instagram
LinkedIn
SOPWriting
TestPreparation
PostArrivalSupport
Travel
PersonalFinance
ProblemSolving
Device Breakdown
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