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Edge International Target Audience

User Segments

Age: 17

Gender: Male

Occupation: High School Student

Education: High School

Age: 18

Gender: Female

Occupation: High School Graduate

Education: High School

Age: 18

Gender: Male

Occupation: High School Graduate

Education: High School

Arjun Patel

Arjun Patel

Age: 17
Gender: Male
Occupation: High School Student
Education: High School
Industry: Education
Channels: YouTubeInstagramFacebook

Goals

  • Secure admission to a reputable engineering program in Canada or Germany
  • Obtain a scholarship or financial aid to reduce the financial burden on my family
  • Develop strong English communication skills for academic and social success abroad

Pain Points

  • Uncertainty about which universities are the best fit for my academic profile
  • Difficulty understanding the complex visa application process and required documentation
  • Worry about my parents' ability to fund my education abroad without significant financial strain

Edge International Geographic Distribution

Canada and USA lead the top destinations for students, followed by UK, Australia, and Germany, reflecting diverse international study aspirations.

Top Countries

Canada flag

Canada

25%
United States flag

United States

20%
United Kingdom flag

United Kingdom

18%
Australia flag

Australia

15%
Germany flag

Germany

10%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are primarily from medium-income households of 3-6 members, indicating family support for higher education expenses.

Employment Status

Income Distribution

Education Level

Edge International Behavior Analysis

Behavior Profile

CareerDevelopment
StudyAbroad
SkillDevelopment
CulturalExchange
UniversitySelection
ApplicationProcess
VisaProcess
OnlineResearch
SocialMediaEngagement
YouTube
Facebook
Instagram
LinkedIn
SOPWriting
TestPreparation
PostArrivalSupport
Travel
PersonalFinance
ProblemSolving

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