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Y-Axis Overseas Careers

IDP Education

Top Marketing Channels

Y-Axis Overseas Careers

  • Content Marketing
  • Examples: blog posts on visa types, guides on immigration pathways, success stories on YouTube
  • Campaigns: Y-Axis Guides, Visa Success Stories, Immigration News Updates
  • Digital Advertising
  • Examples: Google Ads for 'immigrate to Canada', Facebook ads targeting skilled workers, LinkedIn ads for career-focused individuals
  • Campaigns: Global Talent Immigration Drive, Study Abroad Scholarship Ads, Express Entry Promotion
  • Social Media Marketing
  • Examples: Facebook live Q&A sessions, Instagram reels for success tips, LinkedIn updates on policy changes
  • Campaigns: Pathway to PR, Study Smart Series, Immigration Insights Live

Top Sales Channels

  • Direct Sales Consultations
  • in-person counseling, telephonic consultations, video calls with immigration experts
  • Free Profile Evaluation, One-on-One Counseling Sessions, Visa Application Review
  • Webinar Sales
  • online seminars for specific visa categories, Q&A webinars with immigration lawyers, informational sessions for study abroad programs
  • Canada PR Masterclass, Study in UK Info Session, Germany Job Seeker Visa Webinar
  • Referral Programs
  • student referral bonuses, client success stories leading to new clients, corporate tie-ups for employee immigration
  • Refer & Earn Program, Alumni Success Network, Corporate Immigration Solutions

Edge International SWOT Analysis

Strengths

Strong brand recognition

diverse service portfolio (immigration

study

job search)

extensive global presence.

Weaknesses

High consultation fees compared to some competitors

potential for mass-market approach to dilute personalization

complaints regarding service quality for some clients.

Opportunities

Expansion into new immigration destinations

partnerships with more international employers

leveraging AI for personalized guidance.

Threats

Changes in global immigration policies

increased competition from niche consultancies

economic downturns affecting migration aspirations.

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