Edge International : Market and Competitor Analysis

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Edge International is an overseas education consultancy based in Vadodara, India. They specialize in assisting Indian students with their applications to universities in the UK, USA, Canada, and Australia. Their services include study abroad counseling, visa application assistance, student education loans, student accommodation, and IELTS/PTE coaching.

Company : Edge International

Industry : Education ConsultingOverseas EducationStudent Services

Major Markets

India

United States

Canada

Key Competitors

IDP Education

The Chopras

SI-UK

Edge International Key Value propositions

Visa Assistance

University Applications

Test Preparation

Financial Aid

Edge International Latest news

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Edge International SWOT Analysis

Strengths

Local Expertise in Indian MarketComprehensive Suite of ServicesStrong Network of Partner Universities

Weaknesses

Limited Geographic ReachDependence on the Indian Student MarketPotential Challenges in Competitive Landscape

Opportunities

Expanding Services to New CountriesDeveloping Online Platforms and ResourcesCollaborating with Educational Institutions

Threats

Changes in Visa RegulationsEconomic Downturn Impacting AffordabilityIncreasing Competition from Global Players

Top Marketing Strategies for Edge International

Personalized User Onboarding

This strategy focuses on providing a personalized and engaging onboarding experience for new students. By tailoring the onboarding process to their specific needs and goals, Edge International can foster trust and encourage continued engagement with their services.

Interactive Exit-Intent Quiz

This strategy aims to capture leads and gather valuable insights by presenting students with a quick and engaging quiz as they attempt to leave the website. The quiz can highlight Edge International's expertise and encourage students to consider their services.

Content-Specific Call-to-Action Optimization

This strategy focuses on optimizing call-to-actions (CTAs) based on the specific content a student is viewing. By aligning CTAs with the student's current stage in the application journey, Edge International can increase conversions and guide students towards relevant services.

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Edge International User Persona

Name:

Anika Sharma

Age :

21

Gender :

Female

Occupation :

Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

Secure admission into a top-ranked university in Canada for a Bachelor's in Computer Science to pursue her passion for software development
Obtain a student visa without any complications or delays, ensuring a smooth transition to Canada
Secure financial aid or scholarships to minimize the financial burden of international education and achieve her academic goals without constraints

Frustrations

Feeling overwhelmed by the vast amount of information and paperwork involved in the application process
Uncertainty about choosing the right university and program that aligns with her academic profile and career aspirations
Anxiety about meeting the eligibility criteria for a student visa and facing potential rejection

Name:

Rohan Patel

Age :

23

Gender :

Male

Occupation :

Graduate

Industry :

Engineering

Education :

Bachelor of Engineering, Mechanical Engineering

Preferred platforms

GOALS

Pursue a Master's degree in Automotive Engineering from a prestigious university in Germany to specialize in electric vehicle technology
Gain relevant work experience through internships or part-time jobs in Germany to enhance his employability post-graduation
Experience a new culture and broaden his horizons by studying and living abroad, becoming more independent and globally aware

Frustrations

Facing difficulties in shortlisting universities and programs that match his specific academic background and career goals
Lack of clarity on visa requirements and the process of obtaining a work permit after graduation
Financial constraints and the challenge of managing living expenses in a foreign country

Name:

Priya Verma

Age :

20

Gender :

Female

Occupation :

Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

Get accepted into a reputable university in the USA for a Bachelor's degree in Business Administration, specializing in Marketing
Secure a student visa with the possibility of working part-time to gain practical experience
Immerse herself in American culture and build a professional network to explore future career opportunities in the US

Frustrations

Feeling intimidated by the competitive application process for US universities and unsure about standing out among other applicants
Concerns about the high cost of education and living expenses in the US, impacting her financial planning
Adapting to a new cultural environment and building a support system away from family and friends

Edge International Geographic and Demographic Insights

Geographic Insights: Edge International primarily targets Indian students. The USA, Canada, UK and Australia represent secondary markets with significant potential.

Top Countries

India
80%
United States
10%
Canada
5%
United Kingdom
3%
Australia
2%

Demographic Insights: Edge International's target audience is primarily comprised of 18-24 year olds (75%), with a slight skew towards male students (55%).

Age Distribution

Gender Distribution

Edge International Socio-economic Profile

Household and Income Insights: Target users often belong to households of 2-4 people, with income levels concentrated in the middle range.

Educational and Employment Insights: Edge International's primary target are students (83%) currently completing high school (93%).

Households Size

Income Distribution

Education Level

Employment Status

Edge International Behavioral Insights

Interest-Based Insights: Target users show diverse interests encompassing technology, travel, entertainment, and culture, reflecting aspirations for global experiences.

Technology and Social Media Usage: Users are highly active on YouTube and Instagram, primarily using Android devices, highlighting digital accessibility.

Interests

TechnologyTravelMusicMoviesSportsFashionFood

Device Breakdown

Social Media Usage

Edge International Top Competitors

Competitor	Estimated market share	Top domains
IDP Education	35%	Education Consulting, Overseas Education, Test Preparation
The Chopras	25%	Education Consulting, Visa Assistance, Test Preparation
SI-UK	15%	Education Consulting, UK University Applications, Visa Assistance

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