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Executive Summary

Industries

Education ConsultingOverseas EducationVisa Services

Major Markets

Canada flagCanada
United States flagUnited States
United Kingdom flagUnited Kingdom

Edge International Top Products

MediaBA Honours
Product Design BA
MA Professional Landscape Architecture

Brand Positioning

Edge International positions itself as Gujarat's trusted, experienced, and result-oriented overseas education consultancy, offering end-to-end support with high visa success rates and free initial consultations.

Customer Sentiments

Customer sentiment appears largely positive, driven by the high visa success rate, comprehensive support, and free consultation services, which address key student concerns like cost and complexity of studying abroad.

Edge International Key Value Propositions

Edge International's key value proposition lies in providing comprehensive, end-to-end support for Indian students aspiring to study abroad, backed by 16 years of experience and a 97% visa success rate. They offer personalized guidance from university selection to pre-departure, often with free initial consultations to ease the entry barrier for students.

End-to-End Support
High Visa Success Rate
Free Initial Consultation
Gujarat Focus

Edge International SWOT Analysis

Strengths

16+ years experience, 1000+ visas, 5000+ students counseled.

High 97% visa success rate and comprehensive services.

Strong local presence in Vadodara, Gujarat.

Weaknesses

No explicit subscription pricing model mentioned for revenue generation.

Reliance on free initial consultations for client acquisition.

Specific details on post-study career support are limited.

Opportunities

Expand language test prep services to wider audience.

Increase partnerships with more international universities.

Develop specialized programs for niche academic fields.

Threats

Intense competition from established consultancies like IDP.

Changes in international visa policies and immigration laws.

Economic downturns affecting study abroad affordability.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Edge International Target Audience

View Details

Geographic Insights

Canada and USA lead the top destinations for students, followed by UK, Australia, and Germany, reflecting diverse international study aspirations.

Top Countries

Canada flag

Canada

25% market share

United States flag

United States

20% market share

United Kingdom flag

United Kingdom

18% market share

Australia flag

Australia

15% market share

Germany flag

Germany

10% market share

Edge International Audience Segments

High School Graduates Aspiring Abroad

17-20 years

Male • Female

Gujarat, India

University Graduates Seeking Masters

20-25 years

Male • Female

Gujarat, India

Professionals with Study Gaps

25-35 years

Male • Female

Gujarat, India

Parents of Aspiring Students

35-60 years

Male • Female

Gujarat, India

Vocational/Diploma Seekers

19-28 years

Male • Female

Gujarat, India

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Edge International

Interactive ROI Calculator

Implement an interactive ROI calculator on the Edge International website. This tool will allow prospective students to estimate the potential return on investment from studying abroad, considering factors like future earning potential and program costs, thereby increasing user engagement and lead generation.

Learn more

In-depth Buyer's Guide Creation

Create a comprehensive buyer's guide that covers all aspects of studying abroad, from university selection to visa applications and post-arrival support. This valuable resource will position Edge International as a trusted authority, attract organic traffic, and nurture leads through the sales funnel by addressing key concerns and questions.

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Personalized User Onboarding

Develop a personalized onboarding experience for new users based on their specific study abroad interests and goals. This involves segmenting users and delivering tailored content and guidance, ultimately improving user engagement, satisfaction, and conversion rates.

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