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The Economist Target Audience
The Economist's target audience is global, with readers from a wide range of backgrounds and industries. They are primarily English-speaking and located in major cities around the world, often in positions of influence or leadership. The Economist also targets a younger audience interested in global affairs and seeking to expand their knowledge.
User Segments
The Economist Geographic Distribution
The Economist's top markets are primarily English-speaking countries with strong economies, with the US and UK being the largest.
Top Countries
United States
United Kingdom
Canada
Australia
Singapore
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The Economist appeals to individuals and households with higher than average incomes, often dual-income households with 2-4 members.
Employment Status
Income Distribution
Education Level
The Economist Behavior Analysis
Behavior Profile
Device Breakdown
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