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The Economist Target Audience
User Segments
Age: 24
Gender: Female
Occupation: Graduate Student Researcher
Education: Master's Degree, International Relations
Age: 28
Gender: Male
Occupation: Junior Economist
Education: Master's Degree, Economics
Age: 22
Gender: Female
Occupation: Undergraduate Student
Education: Bachelor's Degree, Political Science
Anya Sharma
Goals
- To publish research that influences policy discussions
- To secure a prestigious PhD scholarship for advanced studies
- To network with leading experts in geopolitics and international development
Pain Points
- Difficulty in accessing diverse, high-quality international news sources
- Struggling to balance academic demands with staying updated on global events
- Limited opportunities to engage with policymakers and practitioners
The Economist Geographic Distribution
The Economist has a strong presence in English-speaking markets, with the US and UK leading. Global reach is evident with significant audiences in Canada, Australia, and India.
Top Countries
United States
United Kingdom
Canada
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often in 2-4 person households, primarily falling into the medium to high-income brackets, reflecting their professional standing.
Employment Status
Income Distribution
Education Level
The Economist Behavior Analysis
Behavior Profile
Device Breakdown
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