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Executive Summary
The Economist is a highly regarded global news and analysis publication known for its in-depth reporting, insightful commentary, and distinctive writing style. It covers a wide range of topics, including politics, economics, business, finance, science, technology, and culture. The Economist is available in both print and digital formats, offering a subscription-based model with access to its website, app, and other digital content.
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
The Economist Top Products
Brand Positioning
Customer Sentiments
The Economist Key Value Propositions
The Economist SWOT Analysis
Strengths
Strong brand reputation
High-quality journalism
Global reach
Weaknesses
Subscription-based model
Niche audience
Perceived elitism
Opportunities
Expand digital offerings
Target younger demographics
Partnerships and collaborations
Threats
Declining print readership
Competition from free online news
Spread of misinformation
The Economist operates in the media and publishing industry, specifically within the news and analysis sector. Its domain is global news, current affairs, politics, economics, business, finance, and culture.
Market Growth Stage
Pace of Market Growth
The Economist Target Audience
Geographic Insights
The Economist's top markets are primarily English-speaking countries with strong economies, with the US and UK being the largest.
Top Countries
United States
35.2% market share
United Kingdom
15.7% market share
Canada
8.9% market share
Australia
7.6% market share
Singapore
5.3% market share
The Economist Audience Segments
The Economist's target audience is global, with readers from a wide range of backgrounds and industries. They are primarily English-speaking and located in major cities around the world, often in positions of influence or leadership. The Economist also targets a younger audience interested in global affairs and seeking to expand their knowledge.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor The Economist
Content Diversification and Expansion
Expand into new content formats like video, podcasts, and interactive data visualizations to engage a wider audience and cater to diverse content consumption preferences. This will attract new subscribers and increase engagement with existing readers.
Learn moreTargeted Audience Acquisition Campaigns
Implement targeted advertising campaigns on social media platforms and search engines to reach specific demographics within the Economist's target audience. This will focus marketing efforts on individuals most likely to subscribe and increase conversion rates.
Learn moreCommunity Building and Engagement
Foster a strong online community by creating forums, events, and interactive features on the Economist's website and social media. This will drive user engagement, generate valuable content, and establish The Economist as a thought leader in its field.
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