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The Economist is a highly regarded global news and analysis publication known for its in-depth reporting, insightful commentary, and distinctive writing style. It covers a wide range of topics, including politics, economics, business, finance, science, technology, and culture. The Economist is available in both print and digital formats, offering a subscription-based model with access to its website, app, and other digital content.
Company : The Economist
Industry : News MediaPublishingAnalysis
The Economist Key Value propositions
The Economist Latest news
The Economist | Independent journalism
The Economist | Independent journalism · The world in brief · Video · This week · World news · Business, finance and economics · France's snap election · America's ...
Economist Impact
Economist Impact combines the rigour of a think-tank with the creativity of a media brand to engage an influential global audience.
Our Big Mac index shows how burger prices differ across borders
Jan 25, 2024 ... Using patty-power parity to think about exchange rates | News. ... THE BIG MAC index was invented by The Economist in 1986 as a ...
The Economist: Buy a Subscription - One-Month Free Trial
Broaden your outlook on the world's most important developments with our incisive coverage. ... Economist Newspaper Limited 2024. All rights reserved.
The Economist SWOT Analysis
Strengths
Strong brand reputationHigh-quality journalismGlobal reach
Weaknesses
Subscription-based modelNiche audiencePerceived elitism
Opportunities
Expand digital offeringsTarget younger demographicsPartnerships and collaborations
Threats
Declining print readershipCompetition from free online newsSpread of misinformation
Top Marketing Strategies for The Economist
Targeted Audience Acquisition Campaigns
Implement targeted advertising campaigns on social media platforms and search engines to reach specific demographics within the Economist's target audience. This will focus marketing efforts on individuals most likely to subscribe and increase conversion rates.
The Economist User Persona
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The Economist Geographic and Demographic Insights
Geographic Insights: The Economist's top markets are primarily English-speaking countries with strong economies, with the US and UK being the largest.
Top Countries
United States
35.2%
United Kingdom
15.7%
Canada
8.9%
Australia
7.6%
Singapore
5.3%
Demographic Insights: The Economist's target audience skews towards males aged 25-44, reflecting higher engagement from professionals in this demographic.
Age Distribution
Gender Distribution
The Economist Socio-economic Profile
Household and Income Insights: The Economist appeals to individuals and households with higher than average incomes, often dual-income households with 2-4 members.
Educational and Employment Insights: The Economist's audience is highly educated, with a majority holding university degrees and employed full-time, indicative of a professional readership.
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Income Distribution
Education Level
Employment Status
The Economist Behavioral Insights
Interest-Based Insights: The Economist's readership is interested in staying informed about current events, business, finance, politics and global affairs.
Technology and Social Media Usage: Users prefer LinkedIn, Twitter & YouTube for consuming content. Desktop usage is high but split with mobile (iOS slightly higher).
Interests
Device Breakdown
Social Media Usage
The Economist Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| The New York Times | 25.5% | News, Politics, Culture |
| Bloomberg | 18.3% | Business, Finance, Markets |
| Financial Times | 15.2% | Business, Finance, Global News |
