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Executive Summary
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
The Economist Top Products
Brand Positioning
The Economist positions itself as a trusted global authority for in-depth analysis and intelligence on complex world affairs, economics, business, and culture, catering to intellectually curious and globally-minded professionals and organizations seeking strategic insight.
Customer Sentiments
Customer sentiment is largely positive, indicated by a strong focus on in-depth analysis, independent journalism, and strategic intelligence, which addresses the needs of sophisticated users seeking unbiased and comprehensive understanding. The high engagement of professional personas with the content underscores its value and relevance to their decision-making and professional development.
The Economist Key Value Propositions
The Economist's key value proposition is providing unparalleled in-depth global analysis and independent journalism that equips both individuals and organizations with strategic intelligence. It serves as a vital resource for professional development and informed decision-making in a complex global landscape.
The Economist SWOT Analysis
Strengths
Globally recognized brand and trusted authority.
Deep analytical content and diverse multimedia offerings.
Strong B2B enterprise solutions for organizations.
Weaknesses
Potentially perceived as elitist or inaccessible.
Reliance on subscription model, sensitive to economic shifts.
Limited real-time breaking news compared to competitors.
Opportunities
Expand digital educational courses and certifications.
Leverage AI for personalized content delivery and insights.
Grow presence in emerging markets and non-English speaking regions.
Threats
Increasing competition from diverse news sources.
Changing consumer habits towards shorter, free content.
Global economic downturns impacting subscription revenue.
Market Growth Stage
Pace of Market Growth
The Economist Target Audience
Geographic Insights
The Economist has a strong presence in English-speaking markets, with the US and UK leading. Global reach is evident with significant audiences in Canada, Australia, and India.
Top Countries
United States
35.5% market share
United Kingdom
18.2% market share
Canada
7.3% market share
Australia
5.1% market share
India
4.5% market share
The Economist Audience Segments
Aspiring Global Leaders
22-35 years
Male • Female
Global
Strategic Business Professionals
30-55 years
Male • Female
North America • Europe • Asia
Influential Policymakers
45-65 years
Male • Female
Global
Information & Impact Seekers
25-45 years
Male • Female
Global
Enterprise L&D Decision Makers
35-60 years
Male • Female
Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor The Economist
Personalized User Onboarding
Craft a tailored onboarding experience for new users based on their interests and needs. This will improve user engagement, increase feature adoption, and ultimately drive higher subscription rates by highlighting the value most relevant to each user.
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Segment existing newsletters based on specific topics and user interests, and create new ones to fill gaps. This allows for highly targeted content delivery, boosting engagement, driving traffic to relevant articles, and increasing subscription renewals.
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