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Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
The Wall Street Journal
Financial Times
Top Marketing Channels
The Wall Street Journal
- Social Media Marketing
- Examples: LinkedIn, Twitter, Facebook
- Campaigns: WSJ Jobs, WSJ Pro Insights, Future of Everything Series
- Content Marketing
- Examples: Opinion pieces, investigative journalism, podcasts
- Campaigns: The Journal podcast, Heard on the Street, WSJ's The 10-Point
- Email Marketing
- Examples: Daily newsletters, breaking news alerts, subscriber-only content emails
- Campaigns: WSJ Daily Headlines, Morning Briefing, Tech News Update
Top Sales Channels
- Subscription Sales (Direct)
- Digital subscriptions, print subscriptions, bundle offers
- Limited-time introductory offers, student discounts, corporate bulk subscriptions
- Enterprise Sales
- WSJ Pro, Dow Jones Risk & Compliance, Factiva
- Bespoke corporate packages, data licensing solutions, financial firm partnerships
- Advertising Sales
- Display ads, sponsored content, native advertising
- Brand Storytelling Partnerships, Business Leader Reach, Custom Content Solutions
The Economist SWOT Analysis
Strengths
Strong brand reputation in financial news
broad content across business sectors
established print and digital presence.
Weaknesses
Perceived as more U.S.-centric than global
paywall can limit reach
less focus on cultural/social topics.
Opportunities
Expand into more global markets
leverage data for personalized content
grow B2B data and insights services.
Threats
Competition from free news sources
decline in print readership
changing reader preferences for shorter content.
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