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eBay Target Audience

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User Segments

eBay Geographic Distribution

eBay's largest market is the US, followed by the UK and Germany. Australia and Canada represent significant but smaller markets.

Top Countries

United States flag

United States

35%
United Kingdom flag

United Kingdom

10%
Germany flag

Germany

8%
Australia flag

Australia

5%
Canada flag

Canada

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

eBay's user base consists mainly of households with 2-4 members and represents a balanced mix of low, medium, and high-income levels.

Employment Status

Income Distribution

Education Level

eBay Behavior Analysis

Behavior Profile

Device Breakdown

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