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eBay Target Audience
User Segments
Age: 20
Gender: Female
Occupation: University Student
Education: Associate Degree
Age: 28
Gender: Male
Occupation: Retail Associate
Education: High School
Age: 32
Gender: Female
Occupation: Restaurant Manager
Education: Bachelor's Degree
The Savvy Student
Age: 20
Gender: Female
Occupation: University Student
Education: Associate Degree
Industry: Customer Service
Channels: TikTokInstagramYouTube
Goals
- To find affordable textbooks and course materials to reduce academic expenses
- To discover unique and trending fashion items at discounted prices for personal style
- To secure part-time job supplies or equipment without breaking the bank.
Pain Points
- Difficulty finding specific items quickly due to overwhelming choices
- Limited budget restricting access to desired quality products
- Ensuring the authenticity and condition of used items purchased online.
eBay Geographic Distribution
eBay's market is predominantly in the US and Germany, followed by the UK, Australia, and Canada, reflecting strong presence in developed economies.
Top Countries
United States
35.5%
Germany
10.2%
United Kingdom
8%
Australia
5.5%
Canada
4.8%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mostly medium-income households of 2-4 people, indicating a focus on middle-class consumers.
Employment Status
Income Distribution
Education Level
eBay Behavior Analysis
Behavior Profile
Online Shopping
Bargain Hunting
Collecting
Interactive shopping
Technology
DIY
Automotive
Fashion
Value seekers
Tech-savvy shoppers
Live auctions
Personalized advertising
Browsing history
Purchase history
Convenience
Trust
Authenticity
Unique finds
Social media engagement
Mobile shopping
Device Breakdown
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