Find stats on top websites
Select a competitor
Amazon
Walmart
Etsy
Top Marketing Channels
Amazon
- Social Media Marketing
- Examples: Facebook, Instagram, Twitter
- Campaigns: Prime Day announcements, Holiday Gift Guides, 'Shop Local' initiatives
- Content Marketing
- Examples: Amazon.com blog, Product review videos, 'Today's Deals' page
- Campaigns: Prime Video originals promotion, Kindle Unlimited sign-up, 'Amazon's Choice' spotlights
- Email Marketing
- Examples: Personalized product recommendations, Abandoned cart reminders, Prime membership benefits
- Campaigns: New arrival alerts, 'Customers also bought' suggestions, Prime Day countdown emails
Top Sales Channels
- E-commerce Platform
- Amazon.com website, Amazon mobile app, Amazon Smile
- Prime Day Sales, Black Friday Deals, Cyber Monday Sales
- Voice Commerce
- Alexa voice shopping, Echo devices, Fire TV Cube
- Alexa-exclusive deals, 'Order again' convenience, Smart home integration promotions
- Subscription Services
- Amazon Prime, Subscribe & Save, Amazon Fresh
- Prime Free Trial, Subscribe & Save discounts, Fresh delivery promotions
eBay SWOT Analysis
Strengths
Dominant market share
Extensive logistics network
Strong brand loyalty
Weaknesses
Reliance on third-party sellers
Customer service inconsistencies
High operational costs
Opportunities
Expansion into new international markets
Growth in cloud computing (AWS)
Further development of AI/ML for personalization
Threats
Increased regulatory scrutiny
Intense competition from other e-commerce giants
Supply chain disruptions
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