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Industry Landscape
The private K-12 education industry in the US is characterized by continued demand, particularly for faith-based and specialized curricula. While facing challenges from public school competition and affordability concerns, it sustains growth through diverse offerings and a focus on academic rigor and character development. Tuition assistance and donor support remain critical for accessibility and sustainability.
Total Assets Under Management (AUM)
Number of Private K-12 Schools in United States
~Around 32,461 private K-12 schools (NCES, 2019-2020)
(-0.5% (2019-2020 to 2021-2022, NCES) CAGR)
Slight decrease in school numbers over recent years. Driven by closures of smaller schools. Offset by stability in larger institutions.
Total Addressable Market
146.4 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Adaptive Learning Platforms
AI-powered platforms that personalize educational content and pace based on individual student performance and learning styles.
Virtual and Augmented Reality (VR/AR) in Education
Immersive technologies for creating engaging and interactive learning experiences, such as virtual field trips or simulated labs.
Blockchain for Credentialing
Decentralized ledger technology to securely store and verify academic records and certifications, enhancing transparency and trust.
Impactful Policy Frameworks
Every Student Succeeds Act (ESSA) (2015)
This federal law replaced No Child Left Behind, shifting significant control over education policy to individual states and emphasizing state-led accountability systems, academic standards, and school improvement plans.
ESSA's emphasis on state control allows Eastbrook Academy to potentially align its curriculum and assessment strategies more closely with state educational guidelines while maintaining its unique Christian and classical focus.
State-Level Private School Choice Programs (Ongoing)
Many states, including Wisconsin, have implemented or expanded school choice programs (e.g., voucher programs, tax credit scholarships) that allow public funds to be used for private school tuition.
These programs directly increase the affordability and accessibility of private education, potentially expanding Eastbrook Academy's eligible student pool and easing the financial burden on families, aligning with their tuition assistance model.
Family Educational Rights and Privacy Act (FERPA) (1974, updated regularly)
A federal law that protects the privacy of student education records, giving parents certain rights with respect to their children's education records.
FERPA mandates strict guidelines for how Eastbrook Academy handles and shares student data, directly impacting their use of digital platforms like Blackbaud for parent communication and record management.
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