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DrugStoc Target Audience
DrugStoc primarily targets healthcare providers in Africa, including chain pharmacies, community pharmacies, hospitals, clinics, doctors, specialists, and government health facilities. They also partner with global pharmaceutical manufacturers seeking to enter or expand in the African market.
User Segments
DrugStoc Geographic Distribution
DrugStoc's primary market is Nigeria, capturing 75% of its user base, followed by Ghana, Kenya, South Africa, and Tanzania, each representing 5% of users.
Top Countries
Nigeria
Ghana
Kenya
South Africa
Tanzania
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
DrugStoc's target users commonly belong to households of 2-4 people with predominantly medium income levels, suggesting families with a stable financial background.
Employment Status
Income Distribution
Education Level
DrugStoc Behavior Analysis
Behavior Profile
Device Breakdown
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