Find stats on top websites
Major Markets
United States
United Kingdom
GermanySelect a competitor
McKinsey & Company
Boston Consulting Group (BCG)
Top Marketing Channels
McKinsey & Company
- Content Marketing
- Examples: McKinsey Insights, McKinsey Quarterly, White papers
- Campaigns: Future of Work, AI in Business, Sustainability Leadership
- Digital Advertising
- Examples: Google Ads, LinkedIn Sponsored Content, Industry-specific ad networks
- Campaigns: Transforming Your Business with Digital, Navigating Economic Uncertainty, Global Energy Transition
- Thought Leadership Events
- Examples: Webinars, Conferences (e.g., World Economic Forum), Client Roundtables
- Campaigns: McKinsey Global Institute Seminars, Industry Outlook Briefings, Leadership Dialogues
Top Sales Channels
- Direct Sales & Relationship Management
- Client Partner outreach, Senior Advisor network, Account-based sales
- Strategic Partnership Program, C-Suite Engagement Initiative, Sector-Specific Solutions
- Referral Networks
- Alumni network referrals, Existing client recommendations, Industry association partnerships
- Client Success Stories Showcase, Peer Recommendation Incentive, Strategic Alliance Program
- RFP/Bid Management
- Response to client RFPs, Proactive solution proposals, Competitive bidding processes
- Tailored Solution Proposals, Value-Based Consulting Engagements, Transformative Impact Pitches
Draw the Future SWOT Analysis
Strengths
Global brand recognition
Extensive industry expertise
Deep analytical capabilities
Weaknesses
High cost of services
Perceived as traditional
Bureaucratic internal processes
Opportunities
Growing demand for digital transformation
AI integration services
Emerging markets expansion
Threats
Competition from boutique firms
In-house consulting capabilities
Economic downturns impacting consulting spend
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