Deeplocal : Market and Competitor Analysis

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Deeplocal is a creative technology company specializing in designing and developing innovative and engaging experiential marketing campaigns. They leverage technology, art, and design to create memorable brand experiences for clients like Google, Netflix, and Activision. Their work often involves interactive installations, digital activations, and immersive experiences.

Company : Deeplocal

Industry : Experiential MarketingCreative TechnologyBrand Activation

Major Markets

United States

United Kingdom

Canada

Key Competitors

NVE Experience Agency

Jack Morton Worldwide

Momentum Worldwide

Deeplocal Key Value propositions

Innovation

Creative Technology

Experiential Marketing

Immersive Experiences

Deeplocal Latest news

Deeplocal – Creative Technology & Experience Design

Deeplocal is an award-winning creative technology and experience design agency based in Pittsburgh. We invent custom interactive experiences for brands, ...

Deeplocal | LinkedIn

Aug 9, 2010 ... Deeplocal. Advertising Services. Pittsburgh, Pennsylvania 8,703 followers. Award-winning creative technology & experience design since 2006.

News – Deeplocal and Fake Love Join Forces - Deeplocal

Sep 27, 2022 ... Deeplocal hires former Fake Love CEO, Chief Creative Technologist, and VP of Client Partnerships, bringing together creative tech's original ...

DeepLocal machine turns selfies into 15-foot balloon portraits

Oct 30, 2014 ... DeepLocal creates machine that turns selfies into portraits made ... The NEXTletter The latest news about what's happening in Pittsburgh.

Deeplocal SWOT Analysis

Strengths

Award-winning creativity and innovation.Strong portfolio with recognizable clients.Proprietary technology platform (Gumband).

Weaknesses

Potential niche market focus.Location might limit access to some clients.Reliance on maintaining cutting-edge technology.

Opportunities

Expanding into new markets and industries.Developing strategic partnerships for broader reach.Leveraging AR/VR and metaverse experiences.

Threats

Competition from larger agencies with wider service offerings.Rapid technological advancements requiring constant adaptation.Economic downturns impacting marketing budgets.

Top Marketing Strategies for Deeplocal

Content Marketing and Case Studies

Showcase Deeplocal's unique creative process and innovative technology through compelling case studies, blog posts, and video content. This will attract potential clients and demonstrate Deeplocal's expertise in experiential marketing.

Partnerships and Joint Ventures

Collaborate with complementary businesses in tech, entertainment, or event management to expand reach and tap into new customer segments. This will allow Deeplocal to access a wider audience and explore new avenues for growth.

Leverage Influencer Marketing

Partner with relevant influencers in technology, design, and marketing to create buzz and generate leads. This will help Deeplocal reach a larger audience and build credibility within their target market.

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Deeplocal User Persona

Name:

Sarah Williams

Age :

35

Gender :

Female

Occupation :

Marketing Director

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and engagement among a younger demographic through innovative and shareable experiences
Drive product adoption and generate leads through interactive product demonstrations and immersive experiences at industry events
Secure a larger marketing budget by demonstrating a strong ROI on experiential marketing campaigns

Frustrations

Cutting through the noise of digital marketing and capturing the attention of a jaded audience
Proving the value of experiential marketing and securing adequate budget allocation
Finding creative agencies that can deliver truly innovative and technologically advanced experiences

Name:

John Davis

Age :

42

Gender :

Male

Occupation :

Brand Manager

Industry :

Consumer Packaged Goods

Education :

Bachelor of Arts, Communication

Preferred platforms

GOALS

Revitalize a well-established brand and attract a new generation of consumers through exciting and memorable experiences
Create a strong emotional connection with consumers and build brand loyalty through immersive storytelling and sensory activations
Increase brand visibility and generate social media buzz through highly Instagrammable and shareable experiences

Frustrations

Standing out in a crowded market with a legacy brand and appealing to younger audiences
Measuring the impact of experiential marketing campaigns and attributing ROI
Coordinating logistics and managing complex multi-channel campaigns across different markets

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Experiential Marketing Manager

Industry :

Entertainment

Education :

Bachelor of Science, Marketing

Preferred platforms

GOALS

Create immersive and shareable experiences that generate excitement and buzz around upcoming film releases or music albums
Design engaging activations for live events and festivals that enhance audience participation and create lasting memories
Leverage social media trends and influencer marketing to amplify the reach and impact of experiential campaigns

Frustrations

Staying ahead of trends in a fast-paced industry and constantly innovating to deliver fresh and exciting experiences
Managing tight deadlines and coordinating with multiple stakeholders including artists, studios, and sponsors
Measuring the effectiveness of experiential campaigns in a quantifiable way and demonstrating ROI

Deeplocal Geographic and Demographic Insights

Geographic Insights: Deeplocal's primary market is the United States, followed by the United Kingdom and Canada. They also have a presence in Europe and Australia.

Top Countries

United States
60%
United Kingdom
15%
Canada
10%
Germany
7.5%
Australia
7.5%

Demographic Insights: Deeplocal's target audience consists of professionals aged 25-44, with a balanced gender distribution.

Age Distribution

Gender Distribution

Deeplocal Socio-economic Profile

Household and Income Insights: Deeplocal's services are geared towards individuals with medium to high income levels, living in households of 2-4 people.

Educational and Employment Insights: Deeplocal's target audience primarily comprises highly educated professionals employed full-time, often in managerial or executive roles.

Households Size

Income Distribution

Education Level

Employment Status

Deeplocal Behavioral Insights

Interest-Based Insights: Target users show strong interest in technology, marketing, and digital media, reflecting a desire for innovative brand experiences.

Technology and Social Media Usage: Users primarily engage through LinkedIn, YouTube, and Instagram, favoring desktop devices for professional activities.

Interests

TechnologyMarketingAdvertisingDigital MediaDesignInnovationExperiential Events

Device Breakdown

Social Media Usage

Deeplocal Top Competitors

Competitor	Estimated market share	Top domains
NVE Experience Agency	35.2%	Experiential Marketing, Live Events, Brand Activation
Jack Morton Worldwide	30.5%	Experiential Marketing, Integrated Campaigns, Brand Strategy
Momentum Worldwide	25.8%	Experiential Marketing, Sponsorship Activation, Content Creation

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