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Business and Product Insights
Product Portfolio
Taco Bell Live Más Drive-thru Cam
Reese's Puffs RP-FX & RP-PRO
Lyft Auto Tunes Experiential Marketing
Deeplocal Key Value Propositions
Deeplocal's key value proposition lies in its unique ability to deliver 'anti-boring' and 'never-before-seen' brand experiences by integrating advanced creative technology with comprehensive end-to-end physical production. They offer a holistic solution for major brands seeking to generate significant earned media and deep consumer engagement through innovative, immersive activations.
Deeplocal Brand Positioning
Deeplocal positions itself as the leading creative technology and experience design agency, specializing in crafting 'one-of-a-kind', 'headline-grabbing' experiential marketing activations for major brands, blending cutting-edge tech with physical production for unforgettable moments.
Top Competitors
Mirrored Media
Civic Entertainment Group
Agency EA
Customer Sentiments
Customer sentiment appears highly positive, as evidenced by their high-profile client roster and focus on delivering 'unforgettable' and 'anti-boring' experiences that generate significant earned media and buzz. Clients appreciate their ability to execute complex, innovative concepts end-to-end, overcoming typical frustrations with less capable agencies.
Actionable Insights
Focus marketing efforts on highlighting quantitative success metrics and expanding partnerships in key international markets to solidify global leadership.
Products and Features
Taco Bell Live Más Drive-thru Cam - Product Description
The Taco Bell Live Más Drive-thru Cam is an interactive, digital experience developed by Deeplocal for Taco Bell. It transforms a typical drive-thru experience into a shareable, engaging moment by allowing customers to capture GIFs of themselves ordering at the drive-thru. These GIFs are then immediately shareable on social media, integrating the physical experience with digital engagement and promoting Taco Bell through user-generated content. The project leverages technology to enhance brand interaction and create memorable customer touchpoints.
Pros
- This product significantly enhances customer engagement and brand interaction at the drive-thru
- It generates valuable user-generated content for social media marketing, increasing brand visibility organically
- The unique and shareable experience creates a memorable moment for customers, fostering positive brand association.
Cons
- The primary challenge is ensuring smooth technical operation and maintenance across various locations
- Customer adoption might vary, and not all customers may wish to participate or share their experience
- There could be privacy concerns for some customers regarding their image being captured and potentially shared.
Alternatives
- Other brands might offer loyalty programs or mobile ordering apps as alternatives for customer engagement
- Interactive digital signage or augmented reality filters could serve as competitive experiential marketing tools
- Social media photo booths or integrated sharing stations at other quick-service restaurants offer similar brand-to-customer interaction.
Company Updates
Latest Events at Deeplocal
Deeplocal Wins 3 Gold ADDYs at the 2023 Pittsburgh AAF Awards
Deeplocal is honored recognized with 3 GOLD ADDYs at this year's AAF Pittsburgh American Advertising Awards. Big round of applause and thanks to our amazing ...
View sourceForeign market entry knowledge and international performance: The ...
The knowledge-based view of the firm purports that knowledge is the most important ... This knowledge can be subsequently recombined with new knowledge when the ...
View sourcePrivacy Policy — DEEPLOCAL
This Privacy Policy contains important information about how we use your personal information. We respect the privacy of individuals who interact with our ...
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