Top Marketing Strategies for Divverse

Divverse User Persona

Name:

Sarah Williams

Age :

38

Gender :

Female

Occupation :

CTO

Industry :

FinTech

Education :

Master's degree, Computer Science

Preferred platforms

GOALS

• Expand engineering team rapidly with top-tier talent to meet product roadmap deadlines
• Improve diversity and inclusion within the tech team to foster a more creative and innovative environment
• Control hiring costs and reduce time spent on recruitment processes to focus on strategic initiatives

Frustrations

• Difficulty finding experienced software engineers with specific skill sets
• Long and drawn-out hiring processes with low success rates
• Lack of diversity in candidate pool limits access to fresh perspectives

Name:

Mark Lee

Age :

45

Gender :

Male

Occupation :

CEO

Industry :

E-commerce

Education :

MBA, Harvard Business School

Preferred platforms

GOALS

• Build a high-performing engineering team in a cost-effective manner to support rapid business expansion
• Access a global talent pool with specialized skills to gain a competitive advantage
• Partner with a reliable recruitment firm that understands the company's culture and values

Frustrations

• High costs associated with hiring experienced software engineers locally
• Competition for talent from larger, more established tech companies
• Difficulty assessing the technical skills and cultural fit of remote candidates

Name:

Aisha Diallo

Age :

32

Gender :

Female

Occupation :

Head of Product

Industry :

HealthTech

Education :

Bachelor's degree, Software Engineering

Preferred platforms

GOALS

• Find skilled engineers who can work independently and contribute to innovative product development
• Create a more diverse and inclusive workplace by sourcing talent from underrepresented communities
• Streamline the hiring process to quickly onboard new team members and accelerate product launches

Frustrations

• Limited pool of qualified candidates with niche technical expertise
• Bias in traditional hiring practices hinders access to diverse talent
• Lengthy screening and interview processes delay project timelines

Divverse Geographic and Demographic Insights

Geographic Insights: Divverse's primary market is the US, followed by the UK. Other significant markets include Canada, Germany and Australia.

Demographic Insights: The target audience consists mainly of professionals aged 25-44, with a male skew. This aligns with demographics in leadership and tech roles.

Divverse Socio-economic Profile

Household and Income Insights: The majority of target users fall within the medium to high-income brackets and typically have households of 2-4 members.

Educational and Employment Insights: Target users are primarily employed full-time, highly educated professionals with university or postgraduate degrees.

Divverse Behavioral Insights

Interest-Based Insights: Target users show a strong interest in technology, business, and entrepreneurship, particularly within the African market.

Technology and Social Media Usage: Users prefer LinkedIn, YouTube, and Twitter. They primarily use desktops, indicating a work-oriented approach to technology.

Divverse Top Competitors