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Industry Landscape
The trade show and event marketing industry is experiencing a rebound post-pandemic, driven by the renewed desire for in-person connections. While digital marketing remains crucial, physical events are regaining importance for lead generation and brand building. Innovation in display technology, particularly in modular and sustainable solutions, is shaping the market. The industry faces challenges from economic uncertainties but benefits from businesses prioritizing tangible brand presence.
Total Assets Under Management (AUM)
Trade Show and Exhibition Market Size in United States
~20.1 billion USD (2023)
(5.3% CAGR)
This growth is driven by:
- Increased participation in live events.
- Focus on experiential marketing.
- Adoption of advanced display technologies.
Total Addressable Market
20.1 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Augmented Reality (AR) for Exhibit Design
AR allows clients to visualize their custom display solutions in a virtual 3D environment before production, improving design accuracy and customer satisfaction.
Smart & Interactive Display Materials
Integration of embedded sensors, LED screens, and touch functionality into display structures creates dynamic and engaging attendee experiences.
Sustainable & Eco-Friendly Materials
Development and adoption of recyclable, biodegradable, or sustainably sourced materials for display construction reduces environmental impact and appeals to eco-conscious clients.
Impactful Policy Frameworks
Americans with Disabilities Act (ADA) Compliance for Events (Ongoing)
The ADA requires events and public accommodations, including trade show booths, to be accessible to individuals with disabilities, covering aspects like booth layout, pathways, and interactive elements.
This policy mandates that Displayit's designs and products must increasingly incorporate accessibility features, potentially requiring design adjustments and material considerations for ramps, clear pathways, and accessible interactive components.
State and Local Fire Safety Codes for Event Venues (Varies by State/City)
These codes, which vary significantly by jurisdiction, dictate flammability standards for display materials, electrical installations within booths, and clear egress requirements in event spaces.
Displayit must ensure all materials and electrical components used in their displays meet stringent state and local fire safety regulations, potentially impacting material sourcing and design complexity.
Recycling and Waste Management Regulations for Event Materials (Increasingly Common)
Some cities and states are implementing or strengthening regulations that encourage or mandate recycling and proper disposal of waste generated at large events, including display materials.
This trend could drive Displayit to further prioritize the use of recyclable and reusable materials in their products and potentially offer take-back or recycling programs, impacting product lifecycle management.
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