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Major Markets
United States
Canada
United KingdomKey Competitors
Displayit Top Products
Brand Positioning
Displayit positions itself as a trusted, experienced, and quality-focused provider of Made in USA event displays. They offer comprehensive, customizable solutions with fast turnaround, catering to businesses seeking professional visual branding.
Customer Sentiments
Customer sentiment appears to be positive due to their emphasis on quality, reliability, and customer support, as indicated by 'Warranty Included' and 'Certified Reviews.' They likely appreciate the convenience of 24-hour shipping and creative services.
Displayit Key Value Propositions
Displayit's key value proposition lies in offering high-quality, 'Made in USA' customizable display solutions with fast turnaround times. They provide comprehensive support, from design assistance to rental options, ensuring a seamless experience for event marketers.
Displayit SWOT Analysis
Strengths
25+ years experience in the industry.
Made in USA manufacturing ensures quality.
Fast shipping options available.
Offers comprehensive product range and services.
Weaknesses
Physical location limited to one address.
Potential reliance on trade show industry fluctuations.
May face intense competition from global suppliers.
Pricing not explicitly highlighted as a core advantage.
Opportunities
Expand into new event niches.
Leverage 'Made in USA' for domestic market.
Enhance online design tools.
Develop subscription models for rentals.
Threats
Economic downturns impacting event budgets.
Increased competition from online retailers.
Shifts in marketing towards digital only events.
Supply chain disruptions for materials.
Market Growth Stage
Pace of Market Growth
Displayit Target Audience
Geographic Insights
Primarily serving the US market (95%), with a small presence in Canada and minor international reach in UK, Australia, and Germany.
Top Countries
United States
95% market share
Canada
2.5% market share
United Kingdom
0.8% market share
Australia
0.7% market share
Germany
0.5% market share
Displayit Audience Segments
Marketing & Event Professionals
30-55 years
Male • Female
USA
Small Business Owners
25-60 years
Male • Female
USA
Academic & Admissions Coordinators
28-45 years
Male • Female
USA
Corporate Exhibition Managers
30-50 years
Male • Female
USA
Event & Festival Vendors
22-40 years
Male • Female
USA
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Displayit
Interactive ROI Calculator
Create an interactive ROI calculator on the Displayit website. This will allow potential customers to input their event details and budget to see the potential return on investment from using Displayit's trade show displays, helping to justify the cost and drive conversions.
Learn morePersonalized User Onboarding
Implement a personalized onboarding experience for new Displayit customers. This involves tailoring the initial website experience and email communication based on the user's role (e.g., marketing manager, small business owner) and their specific display needs (e.g., trade show booths, outdoor displays), leading to increased engagement and customer satisfaction.
Learn moreLeverage User-Generated Content (UGC)
Encourage Displayit customers to share photos and videos of their display setups at events. Showcasing this user-generated content on the website and social media builds trust and provides social proof, demonstrating the effectiveness of Displayit's products in real-world scenarios and driving sales.
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