Displayit : Market and Competitor Analysis

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Displayit is a company that designs, manufactures, and sells trade show displays and accessories. They offer a wide range of products, including pop-up booths, banner stands, backdrops, and table covers. Displayit also provides design services and printing to help clients create custom displays.

Company : Displayit

Industry : Trade Show DisplaysEvent MarketingExhibition Services

Major Markets

United States

Canada

United Kingdom

Key Competitors

Exhibit Solutions

Skyline Exhibits

Nimlok

Displayit Key Value propositions

High-Quality Displays

Customization Options

Fast Turnaround Times

Excellent Customer Service

Displayit Latest news

Displayit Products - Displayit

Displayit is the original online superstore for affordable, high-quality tradeshow and event display products. Shop our Displayit brand catalog today.

Displayit | LinkedIn

http://www.displayit.com. External link for Displayit. Industry: Printing ... Trade show mastery starts with the right choice Dive into our latest blog ...

Trade Show Displays by Displayit

Chat with an Expert. Struggling to put together an exceptional trade show display? Overwhelmed by the difficult exhibit process? The Displayit team can make ...

Andrew von Essen - SVP of Strategic Partnerships - Displayit ...

Andrew von Essen. SVP of Strategic Partnerships. Displayit. Suwanee, Georgia, United States. 1K followers ...

Displayit SWOT Analysis

Strengths

Wide range of product offerings.Focus on customization and design services.Commitment to customer satisfaction with fast turnaround times.

Weaknesses

Reliance on the event industry, which can be cyclical.Potential competition from online-only display providers.Limited global reach with a primary focus on the US market.

Opportunities

Expand into international markets to capture a larger customer base.Develop innovative display technologies, such as virtual or augmented reality experiences.Offer sustainable and eco-friendly display solutions to appeal to environmentally conscious clients.

Threats

Economic downturns impacting event budgets and demand for displays.Increased competition from new entrants or existing players expanding their offerings.Shifts in marketing trends away from traditional trade shows towards digital marketing channels.

Top Marketing Strategies for Displayit

Targeted Content Marketing

Create valuable content like event planning guides or design inspiration for trade show booths that attract the target audience. This strategy will establish Displayit as a thought leader and attract potential customers searching for solutions.

Leverage Social Media and Influencer Marketing

Promote Displayit's products and services on relevant social media platforms, partnering with event industry influencers to showcase their high-quality displays and design capabilities. This strategy will increase brand awareness and reach a wider audience.

Partnerships and Strategic Alliances

Collaborate with event organizers, printing companies, and other businesses in the event marketing space to offer bundled services and reach a broader customer base. This strategy will expand Displayit's reach and offer valuable cross-promotional opportunities.

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Displayit User Persona

Name:

Sarah Jones

Age :

38

Gender :

Female

Occupation :

Marketing Director

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand visibility and generate leads at industry events through impactful and engaging trade show displays
Drive traffic to the company booth and create memorable experiences for attendees using creative and interactive display elements
Maximize return on investment for trade show participation by attracting high-quality leads and converting them into customers

Frustrations

Struggling to design eye-catching trade show booths that effectively communicate brand messaging and value proposition
Coordinating logistics and transportation of bulky and complex display materials to various event locations
Managing tight budgets and demonstrating the value of trade show investments to senior management

Name:

John Smith

Age :

45

Gender :

Male

Occupation :

Business Development Manager

Industry :

Manufacturing

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Secure valuable leads and build relationships with potential clients during industry trade shows and conferences
Showcase the company's latest products and services in a compelling and engaging way to attract attention and generate interest
Effectively communicate the unique selling propositions and value propositions of the company's offerings to potential customers

Frustrations

Encountering difficulties in standing out from competitors and capturing the attention of attendees in a crowded trade show environment
Conveying technical product information and specifications in a clear, concise, and easy-to-understand manner to a non-technical audience
Justifying the cost of attending trade shows and demonstrating a positive return on investment to company stakeholders

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Event Coordinator

Industry :

Nonprofit

Education :

Bachelor's Degree, Event Management

Preferred platforms

GOALS

Create visually appealing and informative displays for fundraising events and awareness campaigns that effectively communicate the organization's mission and impact
Design interactive and engaging booths that encourage event attendees to learn more about the organization and its cause
Maximize the organization's visibility and reach at events to attract potential donors, volunteers, and supporters

Frustrations

Working with limited budgets and resources to create high-quality and impactful event displays that meet the organization's needs
Finding creative and innovative ways to make the organization's booth stand out and attract attention in a crowded event space
Transporting and setting up displays efficiently and effectively, often with a small team of volunteers

Displayit Geographic and Demographic Insights

Geographic Insights: Displayit's primary market is the United States, which accounts for a significant majority of its users, followed by Canada and the United Kingdom.

Top Countries

United States
80%
Canada
7%
United Kingdom
3.5%
Germany
3%
Australia
2.5%

Demographic Insights: Displayit's target audience consists of working professionals aged 25-54, with a slight male skew. This aligns with decision-makers in businesses attending trade shows.

Age Distribution

Gender Distribution

Displayit Socio-economic Profile

Household and Income Insights: Displayit's customer base is diverse, representing a mix of household sizes and income levels. The product pricing likely caters to a range of budgets.

Educational and Employment Insights: Displayit's primary target audience are highly educated professionals employed full-time, reflecting those making purchasing decisions for businesses.

Households Size

Income Distribution

Education Level

Employment Status

Displayit Behavioral Insights

Interest-Based Insights: Displayit's target audience is interested in business development, marketing, and event planning, reflecting its focus on helping businesses succeed at events.

Technology and Social Media Usage: Displayit's target audience are primarily on LinkedIn and use desktops, suggesting a business-oriented approach, though engagement exists across social media.

Interests

business developmentmarketingevent planningentrepreneurshiptechnologydesigntravel

Device Breakdown

Social Media Usage

Displayit Top Competitors

Competitor	Estimated market share	Top domains
Exhibit Solutions	20.5%	Trade Show Displays, Experiential Marketing, Event Technology
Skyline Exhibits	18%	Exhibition Design, Trade Show Exhibits, Event Services
Nimlok	15.5%	Modular Exhibits, Trade Show Booths, Display Solutions

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