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Exhibits & More
American Image Displays
Top Marketing Channels
Exhibits & More
- Content Marketing
- Examples: Blog posts on trade show tips, whitepapers on exhibit design, case studies of successful events
- Campaigns: Ultimate Guide to Trade Show Success, Maximizing ROI with Custom Exhibits, Behind the Scenes: Our Latest Exhibit Designs
- Social Media Marketing
- Examples: LinkedIn thought leadership, Instagram booth spotlights, Facebook event announcements
- Campaigns: ExhibitsThatInspire, TradeShowTrends, EventProTips
- Email Marketing
- Examples: Newsletter with industry news, promotional offers on new exhibit lines, invitations to webinars
- Campaigns: Monthly Exhibit Insights, Spring Exhibit Savings, Master Your Next Trade Show Webinar Series
Top Sales Channels
- Direct Sales Team
- Dedicated account managers, in-person consultations, phone consultations
- Personalized Exhibit Solutions, Design Your Dream Booth, Complimentary Exhibit Audit
- Online Catalog/E-commerce
- Website product listings, online request for quote, virtual design tool
- Shop Our Best-Sellers, Quick Quote Program, Build Your Booth Online
- Trade Show Participation
- Showcasing exhibits at industry events, live demonstrations, on-site sales consultations
- Visit Our Booth at Expo 2024, See Our Innovations Live, Exclusive Showroom Deals
Displayit SWOT Analysis
Strengths
Strong focus on comprehensive event solutions; Potentially offers a wide range of services beyond just displays; Established industry presence.
Weaknesses
May lack specialization in a particular display type; Website might not be as user-friendly for direct ordering; Potentially higher overhead costs due to broader service offerings.
Opportunities
Expand into event management services; Form strategic partnerships with event organizers; Develop more interactive online tools for exhibit planning.
Threats
Intense competition from specialized display providers; Economic downturns affecting event budgets; Changes in trade show formats (e.g.
hybrid events).
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