Discovery ABA : Market and Competitor Analysis

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www.discoverasg.com/

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Discovery ABA is a healthcare company that provides Applied Behavioral Analysis (ABA) therapy to children with Autism Spectrum Disorder (ASD). They offer a range of services, including in-home therapy, center-based therapy, and school-based therapy, with a focus on improving social skills, communication, and behavior. Discovery ABA operates in multiple states and accepts various insurance plans.

Company : Discovery ABA

Industry : HealthcareBehavioral HealthEducation

Major Markets

United States

Canada

United Kingdom

Key Competitors

Autism Speaks

Center for Autism and Related Disorders (CARD)

Behavioral Innovations

Discovery ABA Key Value propositions

Personalized Therapy

Evidence-Based Practices

Qualified Professionals

Family Support

Discovery ABA Latest news

Discovery ABA: At-Home & Center-Based ABA Therapy (No Wait List)

We're here to help your child thrive with at-home, center-based, and school-based ABA therapy, every step of the way. Call us today to get started.

Discovery ABA | LinkedIn

Website: https://www.discoveryaba.com. External link for Discovery ABA ; Industry: Mental Health Care ; Company size: 2-10 employees ; Headquarters: Charlotte , ...

Promoting Autism and Community Inclusion: Breaking Barriers

Research has shown that children with autism spectrum disorder (ASD) participate at lower rates in their communities compared to typically developing children.

3 DIY Sensory Table for Autism

Jul 3, 2024 ... Guide for New PatientsNewsWhat is Autism?What is ABA Therapy?What is ... DiscoveryABA. Importance of Sensory Tables. Sensory tables ...

Discovery ABA SWOT Analysis

Strengths

Experienced and certified therapists.Personalized treatment plans.Strong focus on data-driven progress monitoring.

Weaknesses

Potential limitations of insurance coverage.Dependence on highly trained staff.Competition from established ABA providers.

Opportunities

Expand services to new geographical areas.Develop telehealth options for increased accessibility.Partner with schools and educational institutions.

Threats

Changes in healthcare regulations and insurance policies.Economic downturns impacting affordability of services.Shortage of qualified ABA professionals.

Top Marketing Strategies for Discovery ABA

Targeted Digital Marketing Campaign

Run a hyper-targeted digital marketing campaign across social media platforms, search engines, and relevant parenting websites, focusing on location-based targeting and keywords related to Autism Spectrum Disorder and ABA therapy. This will drive qualified leads to the website and increase brand visibility within the specific communities we serve.

Strategic Partnerships with Local Organizations

Establish strategic partnerships with local autism organizations, schools, and pediatricians. This will provide opportunities for referrals, expand reach within the local community, and create collaborative initiatives that benefit both parties.

Content Marketing and Community Building

Develop valuable content resources such as blog articles, videos, and webinars that address the needs and concerns of parents and guardians of children with ASD. Actively engage with the community on social media and host online events to foster trust and establish Discovery ABA as a trusted resource and advocate for families.

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Discovery ABA User Persona

Name:

Sarah

Age :

35

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Finding an effective ABA therapy program that fits into her son's schedule and helps him improve his social skills and communication
Researching and understanding the latest advancements and best practices in ABA therapy to advocate for her son's needs
Building a strong support network of other parents and professionals who understand the challenges and triumphs of raising a child with ASD

Frustrations

Managing her son's challenging behaviors at home and in public settings, which can be physically and emotionally draining
Navigating the complexities of insurance coverage and finding affordable, high-quality ABA therapy services
Balancing her job, her family responsibilities, and her son's therapy schedule, leading to feelings of overwhelm and guilt

Name:

John

Age :

42

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Accessing reliable, data-driven information about ABA therapy and its long-term outcomes to make informed decisions for his daughter
Ensuring his daughter receives individualized care and support tailored to her unique strengths and challenges
Creating a structured and supportive home environment that fosters her daughter's development and independence

Frustrations

Dealing with the stigma and misconceptions surrounding ASD, both within his family and in society
Finding the time and resources to implement ABA strategies consistently at home, despite his demanding work schedule
Worrying about his daughter's future and her ability to live a fulfilling and independent life

Name:

Maria

Age :

28

Gender :

Female

Occupation :

Stay-at-Home Mom

Industry :

N/A

Education :

Associate's Degree, Early Childhood Education

Preferred platforms

GOALS

Connecting with other parents of children with ASD to share experiences, advice, and emotional support
Finding engaging and educational activities that cater to her son's sensory needs and interests
Advocating for her son's inclusion and acceptance in their community and ensuring he has access to the same opportunities as other children

Frustrations

Feeling isolated and overwhelmed by the demands of caring for a child with ASD
Struggling to afford the high cost of ABA therapy and other essential resources
Encountering judgment and lack of understanding from family members or friends who are unfamiliar with ASD

Discovery ABA Geographic and Demographic Insights

Geographic Insights: Discovery ABA's primary market is the United States, with a significant 90% user share. Canada follows with 5%, indicating a strong North American focus.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%

Demographic Insights: The target audience predominantly consists of females (55%) aged 35-44 (60%), reflecting parents making healthcare decisions for their children.

Age Distribution

Gender Distribution

Discovery ABA Socio-economic Profile

Household and Income Insights: The majority of target users fall within the 'Medium' income bracket (60%) and have a household size of 3-4 members (50%).

Educational and Employment Insights: Most target users have 'University or College' level education (60%) and are employed full-time (40%), reflecting informed parents seeking ABA services.

Households Size

Income Distribution

Education Level

Employment Status

Discovery ABA Behavioral Insights

Interest-Based Insights: Target users show strong interest in parenting, special needs education, child development, autism therapies, and support networks.

Technology and Social Media Usage: Users primarily access information through Facebook and YouTube, utilizing a mix of desktops, Android, and iOS devices.

Interests

ParentingSpecial Needs EducationChild DevelopmentTherapies for AutismAutism AdvocacySensory ToysSupport Groups

Device Breakdown

Social Media Usage

Discovery ABA Top Competitors

Competitor	Estimated market share	Top domains
Autism Speaks	40%	Advocacy, Research, Awareness
Center for Autism and Related Disorders (CARD)	30%	ABA Therapy, Diagnosis & Assessment, Research
Behavioral Innovations	15%	ABA Therapy, Early Intervention, Teacher Training

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