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Discovery ABA Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Elementary School Teacher

Education: Master's Degree, Education

Age: 42

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree, Computer Science

Age: 33

Gender: Female

Occupation: Registered Nurse

Education: Bachelor's Degree, Nursing

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Elementary School Teacher
Education: Master's Degree, Education
Industry: Education
Channels: FacebookYouTubeInstagram

Goals

  • Ensure her child with ASD receives the best possible therapeutic support to reach their developmental milestones
  • Find effective strategies to manage challenging behaviors and promote positive interactions at home
  • Connect with other parents of children with ASD for support, advice, and shared experiences.

Pain Points

  • Navigating the complex and often overwhelming process of insurance claims and therapy approvals
  • Feeling isolated or misunderstood by friends and family who do not have experience with ASD
  • Struggling to balance the demands of her career with the intensive care and advocacy her child requires.

Discovery ABA Geographic Distribution

Discovery ABA primarily operates within the United States, with a strong presence across multiple states.

Top Countries

United States flag

United States

100%
Canada flag

Canada

0%
United Kingdom flag

United Kingdom

0%
Australia flag

Australia

0%
Germany flag

Germany

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target households are typically 3-6 person families, predominantly in medium to high income brackets.

Employment Status

Income Distribution

Education Level

Discovery ABA Behavior Analysis

Behavior Profile

Parenting
Child Development
Advocacy
Social Skills
Communication
Independence
Seeking Information
Online Research
Community Support
Learning
Decision Making
Problem Solving
Social Media Usage
Device Usage
Referral
Engagement

Device Breakdown

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