Top Marketing Strategies for Digilock

Digilock User Persona

Name:

John Miller

Age :

42

Gender :

Male

Occupation :

Facilities Manager

Industry :

Healthcare

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Improve the security of patient records and medication storage within the hospital by implementing a keyless locker system
• Streamline staff access to critical equipment and supplies, reducing wait times and improving efficiency
• Gain insights into locker usage patterns to optimize locker allocation and space utilization

Frustrations

• Lost keys from staff leading to security breaches and time wasted on replacements
• Difficulty in tracking who accessed specific lockers or storage areas for audits and investigations
• Inefficient locker allocation leading to overcrowding and frustrated staff

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

Operations Manager

Industry :

Fitness and Recreation

Education :

Master's Degree, Operations Management

Preferred platforms

GOALS

• Enhance the member experience by offering convenient and secure locker access using mobile phones or PIN codes
• Reduce the risk of theft and disputes related to lost or stolen keys in the gym
• Utilize data on locker usage to understand peak hours and optimize locker room capacity

Frustrations

• Dealing with member complaints about lost keys, forgotten combinations, or stolen belongings
• Manually managing locker assignments and tracking key distribution, which is time-consuming
• Lack of visibility into locker usage patterns, making it difficult to plan for peak hours and maintenance

Name:

David Garcia

Age :

28

Gender :

Male

Occupation :

Assistant Principal

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Improve the security of student belongings and school property by implementing a modern, keyless locker system
• Simplify locker management for both students and staff, reducing administrative burden
• Provide a convenient and secure way for students to store their belongings, promoting a positive learning environment

Frustrations

• Dealing with incidents of theft, vandalism, or unauthorized access to student lockers
• Spending valuable administrative time managing locker assignments, collecting fees, and dealing with lost keys
• The existing locker system is outdated and prone to malfunctions, causing frustration for both students and staff

Digilock Geographic and Demographic Insights

Geographic Insights: Digilock's primary market is the United States, followed by Canada. They have a significant presence in other English-speaking countries and Europe.

Demographic Insights: Digilock's target audience is primarily males aged between 35-54, reflecting decision-makers in facility and operations management.

Digilock Socio-economic Profile

Household and Income Insights: Digilock's target audience falls primarily within the middle-income bracket and lives in households of 3-4 individuals.

Educational and Employment Insights: A majority of Digilock's target users are employed full-time, possess a university or college degree, highlighting the need for their products in professional settings.

Digilock Behavioral Insights

Interest-Based Insights: Target users show a keen interest in security technology, facility management, and business efficiency, reflecting their need for secure and optimized operations.

Technology and Social Media Usage: Users prefer LinkedIn and YouTube, demonstrating their engagement with professional content and video platforms. They primarily use desktops, suggesting a work-related context.

Digilock Top Competitors