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Digital Wellness Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Senior Software Engineer

Education: Master's Degree, Computer Science

Age: 50

Gender: Male

Occupation: Financial Advisor

Education: Professional Degree, Finance

Age: 38

Gender: Female

Occupation: Healthcare Administrator

Education: Master's Degree, Health Administration

Sarah Chen

Sarah Chen

Age: 42
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeInstagram

Goals

  • Achieve sustainable weight loss to improve energy levels for family activities
  • Effectively manage pre-diabetes symptoms through diet and exercise
  • Maintain a healthy work-life balance while prioritizing personal well-being.

Pain Points

  • Lack of time to prepare healthy meals due to demanding work schedule
  • Difficulty finding reliable, evidence-based health information amidst overwhelming online content
  • Struggling to stay motivated with fitness routines after long workdays.

Digital Wellness Geographic Distribution

Digital Wellness operates globally, with primary markets in the US, Australia, and the UK, reflecting its strategic office locations and partnerships.

Top Countries

United States flag

United States

40%
Australia flag

Australia

25%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 2 to 4-person households, often with medium to high incomes, indicating stable financial backgrounds.

Employment Status

Income Distribution

Education Level

Digital Wellness Behavior Analysis

Behavior Profile

Weight Management
Lifestyle Changes
Evidence-Based Programs
Health Improvement
Behavior Change
Goal-Oriented
Sustainable Results
Self-Monitoring
Seeking Credibility
Time-Conscious
Motivation
Digital Engagement
Nutrition Tracking
Exercise Planning
Seeking Endorsement
Personal Development
Mindfulness
Online Learning

Device Breakdown

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