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Didjaman Target Audience

User Segments

Age: 28

Gender: Male

Occupation: Senior Software Engineer

Education: Master's Degree, Computer Science

Age: 26

Gender: Female

Occupation: Management Consultant

Education: Master's Degree, Business Administration

Age: 30

Gender: Male

Occupation: Investment Analyst

Education: Bachelor's Degree, Finance

Liam Chen

Liam Chen

Age: 28
Gender: Male
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeReddit

Goals

  • Achieve a principal engineer role within the next five years and lead impactful projects
  • Continuously learn new technologies and programming languages to stay at the forefront of innovation
  • Contribute to open-source projects and build a strong professional network.

Pain Points

  • Lack of clear career progression paths in current role hinders long-term growth aspirations
  • Bureaucratic processes and slow decision-making impede agile development and innovation
  • Difficulty in finding time for continuous learning and personal development amidst demanding work schedules.

Didjaman Geographic Distribution

Australia dominates the market, followed by North America and Europe, reflecting global interest in native Australian produce.

Top Countries

Australia flag

Australia

75.5%
United States flag

United States

10.2%
United Kingdom flag

United Kingdom

5.8%
Canada flag

Canada

3.5%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are mainly medium to high-income households with 2-4 members, emphasizing quality and unique ingredients.

Employment Status

Income Distribution

Education Level

Didjaman Behavior Analysis

Behavior Profile

Sustainable Living
Healthy Cooking
Outdoor Activities
Artisanal Crafts
Community Gardening
Local Markets
Travel & Exploration
Instagram User
Facebook User
YouTube User
Desktop User
Android User
Ethical Sourcing
Unique Flavors
Cultural Significance
Recipe Experimentation
Supporting Indigenous

Device Breakdown

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