Customer sentiment is likely positive, driven by the strong alignment with values such as sustainability, ethical sourcing, and supporting indigenous communities, which resonates with the target audience's interests in conscious consumption and healthy living. The personas' goals highlight a desire for authentic, high-quality, and ethically sourced native ingredients, aligning perfectly with Didjaman's stated value propositions.

Develop a strong digital presence and engaging content to highlight the brand's unique value propositions and educate consumers.