Top Marketing Strategies for Earth Brands

Earth Brands User Persona

Name:

Emily Jones

Age :

24

Gender :

Female

Occupation :

Graduate Student

Industry :

Education

Education :

Masters, Environmental Science

Preferred platforms

GOALS

• Reduce her personal environmental impact by making conscious consumption choices
• Advocate for sustainable practices within her university and community
• Find eco-friendly and ethical alternatives for everyday products without compromising quality

Frustrations

• The lack of affordable and accessible sustainable options available
• Feeling overwhelmed by greenwashing and misleading environmental claims
• Struggling to convince others in her social circles to adopt more sustainable practices

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Bachelors, Business Administration

Preferred platforms

GOALS

• Find sustainable and ethical promotional products for his company's marketing campaigns and events
• Appeal to the growing environmentally conscious consumer base
• Enhance brand image by showcasing their commitment to social responsibility and sustainability

Frustrations

• Difficulty sourcing high-quality, customizable sustainable merchandise within budget
• Facing skepticism from senior management regarding the value of sustainable products
• The lack of transparency and reliable information about the supply chain and environmental impact of promotional products

Name:

Sarah Miller

Age :

32

Gender :

Female

Occupation :

Event Planner

Industry :

Events and Entertainment

Education :

Bachelors, Hospitality Management

Preferred platforms

GOALS

• Create memorable and impactful events while minimizing their environmental footprint
• Offer eco-friendly catering options and sustainable event supplies to clients
• Partner with vendors and suppliers who prioritize sustainability and ethical practices

Frustrations

• High costs associated with sustainable event supplies and services
• Difficulty finding reliable vendors who meet their specific requirements and budget
• Lack of awareness and understanding among clients regarding the importance of sustainable event planning

Earth Brands Geographic and Demographic Insights

Geographic Insights: Earth Brands' primary market is the United States, followed by Canada. Other significant markets include the United Kingdom, Australia, and Germany, indicating a global interest in sustainable products.

Demographic Insights: Earth Brands appeals to a younger demographic, primarily aged 18-34, with a slight preference among females. This aligns with higher eco-consciousness among younger generations.

Earth Brands Socio-economic Profile

Household and Income Insights: Earth Brands' target audience includes a mix of household sizes, reflecting its appeal to individuals and families. The income distribution suggests a preference among middle-income consumers, aligning with the brand's premium but accessible positioning.

Educational and Employment Insights: Earth Brands strongly resonates with students, reflecting their target audience. A significant portion are likely pursuing higher education, aligning with the brand's focus on university partnerships.

Earth Brands Behavioral Insights

Interest-Based Insights: Earth Brands' target audience shows interest in sustainable living, ethical consumption, and wellness practices, indicating a value for conscious and holistic lifestyles.

Technology and Social Media Usage: Earth Brands' audience is highly active on visual platforms like Instagram and YouTube, suggesting a preference for engaging content. They primarily use mobile devices, highlighting the importance of mobile optimization.

Earth Brands Top Competitors