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Earth Brands Target Audience

Earth Brands targets environmentally conscious consumers, students, universities, and organizations hosting large events. They appeal to those seeking sustainable alternatives to traditional plastic cups and merchandise. Their target audience is engaged with sustainability initiatives and actively seeks to reduce their environmental footprint.

User Segments

Earth Brands Geographic Distribution

Earth Brands' primary market is the United States, followed by Canada. Other significant markets include the United Kingdom, Australia, and Germany, indicating a global interest in sustainable products.

Top Countries

United States flag

United States

45%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

7%
Germany flag

Germany

6%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Earth Brands' target audience includes a mix of household sizes, reflecting its appeal to individuals and families. The income distribution suggests a preference among middle-income consumers, aligning with the brand's premium but accessible positioning.

Employment Status

Income Distribution

Education Level

Earth Brands Behavior Analysis

Behavior Profile

Device Breakdown

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