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Earth Brands targets environmentally conscious consumers, students, universities, and organizations hosting large events. They appeal to those seeking sustainable alternatives to traditional plastic cups and merchandise. Their target audience is engaged with sustainability initiatives and actively seeks to reduce their environmental footprint.
Earth Brands' primary market is the United States, followed by Canada. Other significant markets include the United Kingdom, Australia, and Germany, indicating a global interest in sustainable products.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Earth Brands' target audience includes a mix of household sizes, reflecting its appeal to individuals and families. The income distribution suggests a preference among middle-income consumers, aligning with the brand's premium but accessible positioning.
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