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Earth Brands Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Senior Marketing Manager

Education: Master's Degree, Marketing

Age: 32

Gender: Male

Occupation: Tech Lead, Software Development

Education: Master's Degree, Computer Science

Age: 25

Gender: Female

Occupation: Management Consultant

Education: Bachelor's Degree, Business Administration

Sarah Chen

Sarah Chen

Age: 28
Gender: Female
Occupation: Senior Marketing Manager
Education: Master's Degree, Marketing
Industry: Marketing
Channels: LinkedInInstagramYouTube

Goals

  • Advance to a director-level position within the next three years
  • Successfully launch a new product line that significantly increases market share
  • Build a strong professional network that provides opportunities for collaboration and mentorship.

Pain Points

  • Lack of clear career progression paths within her current company
  • Difficulty balancing work responsibilities with personal development and learning
  • The constant pressure to stay updated with rapidly evolving digital marketing trends.

Earth Brands Geographic Distribution

The primary market is North America, particularly the US, with a growing presence in Western Europe and Australia, reflecting awareness of sustainable fashion.

Top Countries

United States flag

United States

50%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often medium to high-income individuals in 1-4 person households, able to afford sustainable, quality products.

Employment Status

Income Distribution

Education Level

Earth Brands Behavior Analysis

Behavior Profile

Eco-Conscious
Sustainable Fashion
Ethical Production
Comfort Seeking
Outdoor Activities
Healthy Eating
Yoga & Wellness
Artisanal Crafts
Local Community
Online Shopping
Social Media Engagement
Instagram User
YouTube User
Mobile-Savvy
Value Alignment
Brand Transparency
Greenwashing Avoidance
Stylish Choices
Durability Focus

Device Breakdown

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