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Industry Landscape
The digital solutions industry is rapidly expanding, driven by increasing demand for digital transformation, AI integration, and cloud adoption. Businesses across sectors are investing heavily to enhance online presence, automate operations, and improve customer engagement, making it a dynamic and competitive landscape.
Total Assets Under Management (AUM)
IT Services Market Size in India
~Approximately 200 billion USD (2023 estimate)
(15.3% CAGR)
- Digital transformation initiatives drive growth.
- Increased adoption of cloud services and AI/ML.
- Strong demand for cybersecurity solutions.
Total Addressable Market
200 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI
Generative AI will revolutionize content creation, code generation, and hyper-personalized customer experiences, drastically altering development workflows and marketing strategies.
Edge Computing
Edge computing will enable faster data processing closer to the source, crucial for real-time applications like IoT and AI, reducing latency and reliance on centralized cloud infrastructure.
Blockchain as a Service (BaaS)
BaaS will simplify the adoption of blockchain for secure data management, supply chain transparency, and digital identity, democratizing access to this complex technology.
Impactful Policy Frameworks
Digital Personal Data Protection Act, 2023 (DPDP Act)
The DPDP Act, 2023, establishes a framework for the processing of digital personal data in India, outlining rights of data principals and obligations of data fiduciaries.
This act will necessitate significant changes in how Dezital and its clients handle, store, and process personal data, requiring robust data protection measures and compliance audits.
Intermediary Guidelines and Digital Media Ethics Code Rules, 2021 (IT Rules, 2021)
The IT Rules, 2021, impose due diligence requirements on intermediaries, particularly social media platforms, for content regulation and user protection.
Dezital, especially its digital marketing arm, will need to ensure its campaigns and client platforms comply with content moderation guidelines and responsible online behavior.
National Cyber Security Strategy 2020 (Draft)
Though still a draft, the National Cyber Security Strategy 2020 aims to enhance India's cybersecurity posture, focusing on critical information infrastructure protection and incident response.
Dezital will need to integrate advanced cybersecurity measures into its solutions and advise clients on robust security practices to mitigate growing cyber threats and regulatory scrutiny.
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