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Deserve Target Audience

User Segments

Age: 48

Gender: Male

Occupation: Head of Digital Transformation

Education: Master's Degree, Business Administration

Age: 39

Gender: Female

Occupation: VP of Product Development

Education: Bachelor's Degree, Computer Science

Age: 55

Gender: Male

Occupation: Chief Innovation Officer

Education: Professional Degree, Law

David Chen

David Chen

Age: 48
Gender: Male
Occupation: Head of Digital Transformation
Education: Master's Degree, Business Administration
Industry: Financial Services
Channels: LinkedInYouTubeX

Goals

  • Modernize legacy credit card systems to improve efficiency and customer experience
  • Implement innovative digital solutions to stay competitive in the financial market
  • Drive measurable ROI through strategic technology investments and partnerships.

Pain Points

  • Slow pace of internal innovation due to rigid traditional systems
  • Difficulty in integrating new technologies with existing infrastructure
  • High costs and long timelines associated with developing new financial products in-house.

Deserve Geographic Distribution

Deserve primarily targets the US market, with minor penetration in other developed English-speaking and European countries. Their operational base is in Utah, USA.

Top Countries

United States flag

United States

95%
Canada flag

Canada

1.5%
United Kingdom flag

United Kingdom

1%
Australia flag

Australia

0.5%
Germany flag

Germany

0.3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often in medium to high-income households, with 2-4 members, indicating established professionals or business leaders.

Employment Status

Income Distribution

Education Level

Deserve Behavior Analysis

Behavior Profile

LinkedIn
YouTube
Twitter
Business Strategy
Digital Transformation
Financial Innovation
Technology Trends
Fintech News
Data Analytics
Entrepreneurship
Desktop Usage
iOS Devices
Android Devices
Product Innovation
Partnerships
Marketing Campaigns
Customer Engagement
Online Research

Device Breakdown

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