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Major Markets
United States
Canada
United KingdomSelect a competitor
Marqeta
Galileo Financial Technologies (a SoFi Company)
Treasury Prime
Top Marketing Channels
Marqeta
- Content Marketing
- Examples: Whitepapers, Case Studies, Blog Posts
- Campaigns: Future of Payments Series, Innovator Spotlight, Marqeta Platform Deep Dive
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Industry-specific ad networks
- Campaigns: Scale Your Card Program, Modern Card Issuing, Powering Fintech Innovation
- Webinars/Events
- Examples: Industry Webinars, Fintech Conferences, Partner Summits
- Campaigns: Embedded Finance Summit, Global Payments Forum, Marqeta Developer Days
Top Sales Channels
- Direct Sales Team
- Enterprise Sales Managers, Account Executives, Business Development Representatives
- Strategic Partnership Outreach, Enterprise Solutions Consultations, New Client Acquisition Program
- Partner Ecosystem
- System Integrators, Technology Partners, Payment Processors
- Joint Solution Go-to-Market, Referral Partner Program, Co-selling Initiatives
- Inbound Lead Qualification
- Website Demo Requests, Contact Us Forms, Content Download Follow-ups
- Qualified Lead Nurturing, Solution Discovery Calls, Proof-of-Concept Engagements
Deserve SWOT Analysis
Strengths
Global reach
strong developer community
highly flexible API-first platform
Weaknesses
Can be perceived as complex for smaller businesses
intense competition in the card issuing space
reliance on large enterprise clients
Opportunities
Expansion into new geographic markets
growing demand for embedded finance
strategic acquisitions to broaden capabilities
Threats
Regulatory changes impacting card issuing
emergence of new agile competitors
economic downturn affecting fintech investment
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